Eric Kasina

Followers 1
Connections 3

er***as@gmail.com

Skills

Administration
Advertising
Banking
Business Development
Design
Digital Advertising
Marketing
Adobe Photoshop

Recommendations

Boniface Musembi

4/24/2023

"Eric is a skilled writer and possesses vast experience in digital communication and marketing. He is creative and reliable. "

Eric Kasina
3y
Thank you!

Experience

Eric Kasina

Work experience

Content Generation Manager at Aimstorm Group

May, 2022 - September, 2022
Parttime

Copywriting for various media, including social, print, video, and online.
Managing Social Media for different clients across all channels.
Generating, editing, publishing and sharing engaging content.
Editing and proofreading work to ensure high editorial standards are met across all content outputs.
Driving brand consistency across all the clients.
Developing and implementing content guidelines.
Staying current on trends and competitors within the editorial sphere.
Seeing projects through the whole creative lifestyle, from inception to deployment.

Eric Kasina

Work experience

Assistant Internal Communications Manager at Stanbic bank

January, 2021 - July, 2021
Fulltime

Driving the implementation of strategically aligned Internal Communications and interactive marketing activities. Working with marketing, digital, brand and communication teams to ensure that content and all communication properties are used effectively to deliver against the Business and Brand strategies and to generate staff engagement.
Achievements
1. Strategically led the Execution of Internal Communications
Oversaw the development and maintenance of allocated budgets that were consistent with the financial guidelines provided by the business unit and Marketing and Communications.
Developed a plan and implemented communications content to support the bank’s internal yearly events, activities, programmes and projects.
Developed communications content for internal audiences.
Managed all internal communication platforms. Ensured visibility and staff engagements through engaging on various internal channels.
Provided support on written material including internal newsletters.
Supported with development of internal Communications reports.
I was in charge of sourcing daily and weekly updates from all Bank projects and partner-related projects.
2. Directed and coordinated Communications content for Internal audiences
Strategically led the content and look and feel of all communication platforms in the country/Business Unit and ensured that they were in line with the user requirements and brand guidelines.
Streamlined content management, workflows and governance processes ensuring that audit trails were in place and all compliance requirements were met.
Led the marketing teams in continually researching and identifying opportunities that enhanced the employee engagement experience and continually optimised content on the internal platforms.
3. Stewardship of Marketing Resources
Oversaw the development and maintenance of allocated budgets ensuring they were consistent with the financial guidelines provided by the business unit and Marketing and Communications.
Increased the return on investment of internal communications marketing activities by successfully executing the internal communications implementation plan.

Eric Kasina

Work experience

Social Media and Digital Communications Executive at Standard Chartered Bank

January, 2018 - March, 2020
Fulltime

Effectively engaged the organization’s audience on Social Media and responded to queries, complaints and feedback in a timely manner.
Thoroughly monitored the Social sites for all positive and negative feedback about Standard Chartered Bank and its products & services and alerted the relevant branch/ department for action.
Efficiently promoted the use of automated channels and their benefits to clients, bringing convenience to them.
Increased the organization’s revenue by acquiring new business through proactively offering and generating new sales opportunities.
Successfully developed the digital communication strategy leading to growth and leveraging the organization’s online presence.
Oversaw the creation of new content by rewriting the one that existed to suit external digital audiences.
Led the social media team in coordinating content creation, messaging and workflows.
Provided market insights by monitoring and analyzing website and social media campaign performance and reported the same to Brand and Marketing leadership.

Eric Kasina

Work experience

Corporate and Business Communications Officer at Standard Chartered Bank

February, 2014 - December, 2017
Fulltime

Oversaw and managed event logistics, i.e. town halls, media briefings, media luncheons and get-togethers/ press conferences and staff events, ensuring that all these events were executed professionally and met Group standards.
Effectively monitored and distributed daily news and ensured that news clips were submitted to the Group on a timely manner.
Strategically implemented the organization’s internal communication programmes by uploading stories, pictures and re-structuring the country site.
Through my execution, the country level messages and brand profiling were consistent and standardized to that of the Standard Group.
Created, updated and sustained key contact lists, e.g. media, government representatives, partners and vendors, making communication and operations easier.
Ensured that the Country’s external communication programmes were well implemented by tracking and keeping regular record of PR media value.
Successfully led the timely production of the Bank weekly newsletter.
Supported the executive committee in business decisions by tracking and reporting all media value received by the organization on a monthly basis.
Created and maintained good relationships by ensuring that all sponsorship requests and letters from external parties were responded to in a timely manner.
Kept the internal organization’s country site on iConnect (intranet) regularly updated, making staff constantly engaged and informed.