About

I am Tracy C. Rotich, Senior E-Commerce Product Information Management & Data Analyst, With a background in E-Commerce and Digital Marketing experience in managing online stores using WooCommrce and Shopify, Product content creation using Baserow and Airtable, Copywriting, SEO, Email Marketing, Social Media Management, Google Analytics, Google Ads, Sales & Order Processing. I possess a well-rounded skill set that boosts online visibility, drives engagement, and increases conversions. Having experience in writing data-driven digital strategies allows me to optimize websites, automate processes, and write compelling content to increase exposure and user interaction. My technical skills in implementing SEO best practices, conversion rate optimization (CRO), and data analytics ensure that digital marketing efforts produce measurable results. I have recently completed a certificate in Digital marketing and E-Commerce from Google careers, I am also a holder in bachelor’s degree in business information technology. I have more than 4 yrs of experience in a fast paced company in E-Commerce and experience in data management and data analysis.

Skills

  • Digital Marketing
    8
  • E-commerce and online Marketing
    10
  • Search Engine Optimization (SEO)
    10
  • WordPress+WooCommerce
    10
  • Copywriting
    10
  • Online Publishing/Blogging
    10
  • Google Analytics
    10
  • Fluent English and Kiswahili
    10

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Experience