About

I am Tracy C. Rotich, Senior E-Commerce Product Information Management & Data Analyst, With a background in E-Commerce and Digital Marketing experience in managing online stores using WooCommrce and Shopify, Product content creation using Baserow and Airtable, Copywriting, SEO, Email Marketing, Social Media Management, Google Analytics, Google Ads, Sales & Order Processing. I possess a well-rounded skill set that boosts online visibility, drives engagement, and increases conversions. Having experience in writing data-driven digital strategies allows me to optimize websites, automate processes, and write compelling content to increase exposure and user interaction. My technical skills in implementing SEO best practices, conversion rate optimization (CRO), and data analytics ensure that digital marketing efforts produce measurable results. I have recently completed a certificate in Digital marketing and E-Commerce from Google careers, I am also a holder in bachelor’s degree in business information technology. I have more than 4 yrs of experience in a fast paced company in E-Commerce and experience in data management and data analysis.

Skills

  • Digital Marketing
    8
  • E-commerce and online Marketing
    10
  • Search Engine Optimization (SEO)
    10
  • WordPress+WooCommerce
    10
  • Copywriting
    10
  • Online Publishing/Blogging
    10
  • Google Analytics
    10
  • Fluent English and Kiswahili
    10

Experience

Tracy Chepkorir Rotich

Work experience
  • E-commerce Platform Management: Manage the day-to-day operations of the online store (e.g., website updates, product uploads, inventory management). Optimize the e-commerce platform for user experience, navigation, and conversion. Optimized website performance through strategic management of WordPress and Shopify platforms, resulting in a 35% increase in site traffic and a 20% boost in conversion rates within six months. Product Data and Content Management: Write compelling, SEO-friendly, and benefit-focused product descriptions. Gather product information from suppliers, sales departments, and other sources. Upload and manage product images, videos, and other digital assets. Digital Marketing and SEO: Develop and execute digital marketing strategies to drive online sales and traffic. Implement SEO best practices to improve organic search rankings. Conduct keyword research and generate new keyword ideas. Implemented comprehensive SEO and SEM strategies that improved organic search rankings by 40%, leading to an increase in revenue over one quarter while enhancing overall marketing efficiency through detailed performance reporting. Data Analysis and Reporting: Monitor e-commerce metrics, KPIs, and ROI. Gather and analyse web traffic, search engine rankings, and branding data. Identify patterns and trends in customer purchases and online behaviour. Generate and interpret online sales and analytics reports using Google Analytics. Developed and executed content marketing initiatives that increased engagement by 60%, contributing to a reduction in customer service inquiries by 25% due to enhanced product information accessibility. Order Processing and Customer Service: Process and track online sales orders. Manage customer inquiries and resolve any e-commerce related issues. Coordinate with the shipping and logistics team to ensure timely order fulfilment. Strategy and Collaboration: Stay up-to-date with e-commerce trends and technologies. Evaluate changes in the online retail market. Collaborate with management and other teams to define business goals and needs. Establish new data gathering and analysis techniques.

Tracy Chepkorir Rotich

Education

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