About

Strategic communications and brand storytelling leader with 15+ years shaping multi-channel narratives, building cross-functional creative ecosystems, and driving audience engagement across consumer, lifestyle, wellness, and community-centered categories. Adept at transforming insights into culturally relevant, earned-first stories that resonate across PR, social, influencer, executive, and owned channels. Brings deep experience guiding senior leaders, overseeing large-scale content operations, and leading teams through integrated campaign development—from concept to production to market impact. Recognized for blending creative rigor, data fluency, and media-savvy thinking to build brand relevance and shape consumer perception in rapidly evolving landscapes. Entrepreneurial, collaborative, and highly skilled at developing new capabilities crafting thought leadership, and anchoring narratives in cultural moments and consumer mindset.

Skills

  • Brand communications
    9
  • Narrative Architecture
    9
  • Social Media Strategy & Engagement
    9
  • Digital Campaign Optimization
    8
  • story development
    8
  • creative direction
    9
  • Agile Methodologies
    8
  • Cultural Insights
    8
  • Cross-Functional Collaboration.
    8
  • Integrated Brand & Narrative Strategy
    8
  • Content Production (Video
    9
  • Editorial
    9
  • Broadcast)
    9
  • Audience Insights
    8
  • Trend Analysis & Cultural
    8
  • Cultural Intelligence
    8
  • Multi-Channel Campaign Architecture
    8
  • Performance Tracking
    8
  • English
    10

Recommendations

Experience

  • New Jersey Certified Business Owner and Founder  at   The UpLiftX LLC  
  • October, 2022 -