About

Strategic communications and brand storytelling leader with 15+ years shaping multi-channel narratives, building cross-functional creative ecosystems, and driving audience engagement across consumer, lifestyle, wellness, and community-centered categories. Adept at transforming insights into culturally relevant, earned-first stories that resonate across PR, social, influencer, executive, and owned channels. Brings deep experience guiding senior leaders, overseeing large-scale content operations, and leading teams through integrated campaign development—from concept to production to market impact. Recognized for blending creative rigor, data fluency, and media-savvy thinking to build brand relevance and shape consumer perception in rapidly evolving landscapes. Entrepreneurial, collaborative, and highly skilled at developing new capabilities crafting thought leadership, and anchoring narratives in cultural moments and consumer mindset.

Skills

  • Brand communications
    9
  • Narrative Architecture
    9
  • Social Media Strategy & Engagement
    9
  • Digital Campaign Optimization
    8
  • story development
    8
  • creative direction
    9
  • Agile Methodologies
    8
  • Cultural Insights
    8
  • Cross-Functional Collaboration.
    8
  • Integrated Brand & Narrative Strategy
    8
  • Content Production (Video
    9
  • Editorial
    9
  • Broadcast)
    9
  • Audience Insights
    8
  • Trend Analysis & Cultural
    8
  • Cultural Intelligence
    8
  • Multi-Channel Campaign Architecture
    8
  • Performance Tracking
    8
  • English
    10

Experience

TraceyLynn Counts

Work experience
  • Increased engagement by 30% through integrated content narratives across Instagram, Facebook, and TikTok.
  • Built and executed paid + organic campaigns grounded in analytics, boosting efficiency and reach.
  • Produced high-performing video and motion graphics content, improving watch rates by 25%.
  • Partnered with leadership to ensure messaging alignment, consistent brand voice, and strategic communications priorities.

TraceyLynn Counts

Work experience
  • Built a culturally resonant brand narrative that increased visibility by 40% across digital, influencer, and earned channels.
  • Oversaw creative and editorial direction for campaigns, press moments, and digital activations, resulting in measurable increases in engagement and loyalty.
  • Secured media placements (PIX11, Jeff Foxx Radio Show) through earned-first positioning and tailored pitching, driving significant traffic and brand awareness.
  • Developed integrated content systems across social, video, email, and web, ensuring a cohesive multi-channel voice.
  • Leveraged insights and performance analytics to refine story angles, strengthen audience resonance, and optimize creative for each platform.

TraceyLynn Counts

Work experience
  • September, 2022 - March, 2024
  • Fulltime
  • Curated and managed social storytelling across Instagram, TikTok, and X, increasing brand reachby 40%.
  • Launched community engagement initiatives using live content, influencer collaborations, and behind-the-scenes narratives.
  • Strengthened audience connection by weaving cultural insights into social content calendars, driving 35%+ engagement gains.

TraceyLynn Counts

Work experience
  • Directed narrative and video production efforts for 12,000+ attendees, ensuring message
  • consistency and storytelling clarity across all sessions.
  • Optimized short-form video content across Reels, TikTok, and YouTube Shorts, increasing retention by 50%.
  • Built editorial roadmaps and content calendars to support cohesive cross-channel storytelling.

TraceyLynn Counts

Work experience
  • Produced multimedia storytelling tools and training narratives distributed to global teams, achieving 75% employee reach.
  • Delivered content in agile sprints, optimizing workflows and ensuring clarity in complex communications.

TraceyLynn Counts

Education

TraceyLynn Counts

Work experience
  • Developed integrated campaigns that expanded global reach and strengthened relevance with audiences 18–50.
  • Crafted narrative frameworks and content systems tailored to multicultural, global audiences.

TraceyLynn Counts

Work experience
  • Produced 25+ nationally broadcast interactive TV advertising campaigns reaching 20M+ cable households.
  • Conducted analytics and A/B testing to refine message clarity and increase user return rate.
  • Translated viewer behavior insights into more resonant and targeted campaign narratives.

TraceyLynn Counts

Work experience
  • Directed on-air and digital creative campaigns, producing high-impact graphics and marketing content for an audience of 7+ million.
  • Managed a team of six designers, ensuring strategic alignment and consistency across media platforms.

TraceyLynn Counts

Work experience
  • October, 2007 - February, 2009
  • Fulltime
  • Oversaw creative marketing initiatives across five brand divisions, contributing to an online revenue increase to $322M.
  • Led a team of designers, videographers, and editors to produce digital campaigns supporting acquisition and retention.
  • Partnered with marketing, retail, and event teams to develop high-impact digital and experiential storytelling.

TraceyLynn Counts

Education