About

Strategic Sales and Business Development professional with over 10 years of experience driving revenue growth, expanding market share, and managing distribution networks across FMCG and related sectors. Skilled in leading sales teams, developing route-to-market strategies, and building strong customer and distributor relationships. Proven ability to identify growth opportunities, improve market penetration, and deliver sustainable sales performance in competitive environments.

Skills

  • Communication
    10
  • Teamwork
    10
  • Problem-Solving
    9
  • Creativity
    9
  • Leadership
    10
  • sales and marketing
    10
  • Communication and Journalism
    10

Experience

Pryiah KIdagwa Evusa

Work experience
  • Led early-stage client acquisition strategy to support growth within the construction and infrastructure sector.
  • Strengthened market positioning through structured digital visibility and brand messaging initiatives.
  • Supported pipeline development through targeted outreach and proposal preparation.
  • Advised leadership on competitive positioning to enhance credibility within institutional and corporate segments

Pryiah KIdagwa Evusa

Work experience
  • Lead commercial expansion strategy across retail, wholesale, and institutional channels.
  • Secure and manage high-value accounts including supermarkets, schools, hospitals, hotels, and property developers.
  • Negotiate trade agreements and bulk supply contracts to optimize revenue and margin performance.
  • Oversee institutional tendering processes, quotation development, and bid submissions.
  • Provide data-driven commercial insights to senior leadership to inform pricing and growth strategy.
  • Collaborate with supply chain teams to strengthen demand forecasting and stock optimization.

Pryiah KIdagwa Evusa

Work experience
  • To identify and implement new business opportunities so that the customer base and profits continuously grow.
  • Optimizing customer service so that I can have long lasting superior customer relations and long lasting partnerships.
  • Detailed analysis of the performance of shops in terms of their sales and profit together with the team of Key Distributor Representatives.
  • Identify key problem areas and implement correction measures.
  • Guide a team of key distributor representatives who do tuk-tuk sales.
  • Continuous training of key distributor representatives on the use of the selling app and also train customers on price products and the new company inventions.
  • Develop and implement new strategies for the market i.e. on how to achieve set targets.
  • Ensure outlets are well executed i.e. they have the right planograms, abs posters, signage, right coolers.
  • Negotiate for Pbs spaces and shelf displays for Coca-Cola products in the outlets.
  • Enforce FIFO policy especially on Juices and plastic sodas.
  • Ensure RRP is adhered to in the market.
  • Motivate the team towards goal achievement.

Pryiah KIdagwa Evusa

Work experience
  • Listed the registration of vendors in the informal markets in Kisumu/Vihiga Regions. Vendors included but not limited to mama mboga, fruit vendors and vegetable vendors.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Considered business demands and customer preferences when developing pricing structures and marketing plans.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
  • Leveraged industry trends and competitive analysis to improve customer relationship building.

Pryiah KIdagwa Evusa

Work experience
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
  • Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
  • On boarded new customers efficiently by developing database listings, uploading information and defining related lists.
  • Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
  • Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
  • Identified target audiences and devised campaigns to match target demographics and optimize results.
  • Liaising with the show hosts and the entire of the marketing team to ensure all jobs/projects are well done.
  • General monitoring of the radio content, adverts and ensure schedules are well adhered to.
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
  • Organizing events like roadshows and anniversary celebrations for the radio.
  • Coming up with business and partnership proposals.
  • Writing of the newsletters, scripting of advertisements, and radio announcements.
  • Working in conjunction with the County Govt’s communication department to come up with PR strategies, planning for county activities.
  • Help in the County Communication department in tracking media coverage of county events.
  • Maintain client relationships and accounts.
  • Any other assigned duty.

Pryiah KIdagwa Evusa

Work experience
  • Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Developed SWOT analysis and executed targeted sales strategies accordingly using data driven decision-making.
  • Maintained detailed records of sales progress, inventories and marketing success to better align goals with company priorities.
  • Recommended type and amount of coverage based on analysis of customers' circumstances using persuasive sales techniques.
  • Sought out new clients and developed client relationships through networking, direct referrals, lead databases and cold calling.
  • Customized existing insurance programs to suit individual client needs by analyzing specific requirements.

Pryiah KIdagwa Evusa

Work experience
  • September, 2013 - August, 2015
  • Fulltime
  • Developed sales strategies for existing accounts, while identifying new business prospects that are a good fit for the company.
  • Built lasting business relationships through performance and credibility. Developed positive rapport with people at all levels of responsibility.
  • Managed relationship with distribution channel partners and determined proper sourcing methods depending on product category and discount margins.
  • Negotiated pricing with vendor suppliers and manufactures to fit customer's budget and generate maximum gross profit.