About

I'm passionate about leveraging cultural insights to uncover unmet needs and create innovative solutions. I specialize in defining organizational values, amplifying underrepresented voices, and driving scalable impact. By combining rigorous research, strong relationship-building, and compelling storytelling, I develop strategies that address real-world challenges.

Skills

  • Project Management
  • Brand Strategy
  • Communication strategy design and implementation
  • Business Strategy and Competitor Analysis
  • Quantitative and Qualitative data analysis
  • English
  • Mandarin

Experience

Mu-Chieh

Work experience
  • Work with brands to optimize operational efficiency and elevate market presence.
  • Brand Identity: Identify and refine brand components, ensuring consistency across all touchpoints
  • Content Strategy: Craft compelling narratives across platforms (social media, website, reports, newsletters)
  • Research: Analyze consumer insights, industry trends, and cultural moments to inform strategic direction
  • Storytelling: Create decks and presentations that distill complex ideas into clear, engaging narratives
  • Featured Clients: JetBrains, Asian American Coalition of New Jersey, Lé Trois Apothecary

Mu-Chieh

Work experience
  • August, 2021 - September, 2022
  • Fulltime
  • Led brand positioning and strategic planning projects for cultural organizations.
  • Project Leadership: Led concurrent projects from start to end, setting clear objectives and guiding cross-functional teams towards successful outcomes
  • Brand & Strategy Development: Created strategic deliverables including competitive analysis, brand positioning, creative briefs, market research synthesis, core ideas, workshops, and brand plans
  • Client Management: Partnered with clients to define goals and led workshops, meetings, and presentations
  • Featured Clients: Flatiron NoMad Partnership, San José Museum of Art, Carnegie Museums of Pittsburgh

Mu-Chieh

Work experience
  • Expanded access to arts and cultural programs throughout the Greater Boston area.
  • Outreach & Communications: Led multi-channel campaigns, including an influencer strategy with UGC, driving a 16% increase in applications and 63% increase in brand awareness
  • Process Optimization: Streamlined city funding application and disbursement processes, improving accessibility and UX for target audiences

Mu-Chieh

Work experience
  • Managed strategic relationships and initiatives to boost brand reputation and drive social impact.
  • Communications & Programming: Developed and implemented measurable KPIs to inform the design and launch of successful digital campaigns (social, newsletter, press) and public programs
  • Strategic Partnerships: Expanded NGO partnerships by 50%, leveraging HKS resources to deepen the University's impact through long-term, mutually beneficial collaborations
  • Portfolio: GirlTREK, Echoing Green, Marla and Barry Beck VSI Program

Mu-Chieh

Work experience
  • Led an award-winning organization promoting gender and racial equity.
  • Multicultural Audience Engagement: Achieved 11% MOM organic social media growth among BIPOC audiences through digital campaigns, public events, and cultural trend initiatives
  • Thought-Partnership: Facilitated workshops with C-suite executives, driving discussions and strategy on DEI-driven leadership and organizational transformation

Mu-Chieh

Education

Related persons

Rick SchweikertRealtor at Coldwell Banker