About

I'm a seasoned product manager with experience across ecommerce, edtech and SaaS (a gold certified Microsoft partner). I have combined knowledge of building products that solves people's problems and a growth mindset on how to grow digital products by setting intelligent growth and marketing strategies from interpreted data. I am open to product management and growth product management roles.

Skills

  • Product management
  • growth managament
  • Experience in an Agile/Scrum environment
  • ux
  • pricing strategy

Recommendations

Praise Ore

 10/15/2025
Provided a score of  
10
  for Joseph Lawal

Matthew Onoja

 10/14/2025
Provided a score of  
10
  for Joseph Lawal
2 recommendations in total
See all recommendations

Experience

Joseph Lawal

Work experience
  • Drive the execution of all processes in the Alpha Shop product
  • lifecycle, including product and market research, competitor analysis,
  • planning and roadmap development, and product launch.
  • Define and document project/product scope, goals and deliverables
  • that supports Alpha Shop’s business goals, surpassing sales targets for
  • first 3 months.
  • Work closely with the designing team to deliver with quick time-to-
  • market and optimal resources, mitigating timeline from 6 to 2 days.
  • Communicate project/product expectations to product team
  • members and stakeholders in a timely and clear fashion
  • Translate product strategy into detailed requirements for prototyping and final development by engineering teams.
  • Working with internal teams, including developers, product designers and quality assurance engineers to ensure requirements are fully understood and that implementation plans match expectations.
  • Orchestrate agile values, methods, principles and practices for the delivery of projects and products improving retention rate by 89%.
  • Working with PR and marketing teams to manage product launches in the market, generating 2 million naira in logistics revenue.
  • Develop and deliver progress reports, proposals, requirements documentation, and presentations.
  • Maintain team data in product management software (i.e. JIRA, etc.) to support estimated timelines of project/product execution
  • Oversee and manage scope, timeline, quality, cost, goals and deliverables for projects and products.
  • Anticipating details of future projects and products by staying informed on relevant trends, practices, processes and industry news.
  • Identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth which contributes about 38% of the company's monthly revenue.

Joseph Lawal

Work experience
  • Growth Product Manager at   Utiva
  • September, 2021 - September, 2022
  • Fulltime
  • Planned and implemented product marketing campaigns to new and
  • existing customers and for both new and existing products.
  • Implemented behavioral psychology methods into the buying funnel,
  • improve conversion rate to 76% and boost product sales by 81%.
  • Ensured a delightful end-to-end customer experience for both web
  • and mobile users in key markets worldwide.
  • Worked closely with the product, content, sales (new and existing
  • business) and customer experience teams to ensure product
  • marketing material is correct, generating 44 million naira monthly.
  • Drove business success through crafting growth, acquisition, and
  • monetization strategies, optimizing user journeys, performing A/B
  • testing, and launching optimized product features
  • Identified success metrics and measured results of the strategies and
  • initiatives to iterate continuously and maximize results.
  • Orchestrated fully integrated marketing campaigns to optimize
  • awareness and engagement.
  • Performed detailed product analysis which covers the product
  • management funnel with all its aspects
  • Identified and improved key product metrics and balancing customer
  • and business needs.

Joseph Lawal

Work experience
  • Developing products through insights from market research and
  • customer buying behavior.
  • Defining the key features, specifications and requirements of the
  • product based on customer preferences
  • Collaborated with other Product Managers to identify needs and
  • sharpen product offerings based on competitive landscape and
  • feedback from customers, improving retention rate by 91%.
  • Developed and executed onboarding strategies resulting in 30% increase in user activation and a 20% increase in user retention
  • Planned and implemented product marketing campaigns to new and existing customers and for both new and existing products.
  • Implemented data-driven product roadmap resulting in a 10% increase in user engagement.
  • Worked closely with the product, content, sales (new and existing business) and customer experience teams to ensure product marketing material is correct, generating 15 million naira.

Joseph Lawal

Work experience
  • Lead the sales team covering the whole of Ogun state, Nigeria. Being the pioneer team in the territory, I grew the territory from scratch to a level of generating a weekly revenue of 10,000,000 naira.
  • 1. Territory analysis, planning and execution to drive volume/value growth and achievement of important metrics.
  • 2. Leads and manages a team of sales Executives to achieve their OKRs and KPIs.
  • 3. Establish and lead an agreed upon account universe to improve sales opportunities using the QDVP3 model (Quality, Distribution, Visibility, Price, Promotion and Persuasion).
  • 4. Track and adhere to SLA with stakeholders to leverage appropriate relationships.
  • 5. Delivery process standardized and SOP's implemented.
  • 6. Driver feedback analysis done, and feedback given to drivers.
  • 7. Execute Team's BTL plan within guidelines provided by the Manager.
  • 8. Prepare action plans and schedule to identify specific targets and to project number of contacts to be made within a defined region and against agreed orders targets; follow up on new leads and referrals resulting from field activity.
  • 9. Persuade customers to stock products, co-ordinate shipping schedules and delivery of products.
  • 10. Ensure products/brands are available widely in assigned sales area.
  • 11. Develop and supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programmes.
  • 12. Lead the activation of new retail, wholesale, HORECA and clubs in the territory.

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Praise Ore

 10/15/2025
Provided a score of  
10
  for Joseph Lawal

Matthew Onoja

 10/14/2025
Provided a score of  
10
  for Joseph Lawal
2 recommendations in total
See all recommendations