Fred Mutts

HEAD OF PRODUCT MARKETING at Mawingu Networks Ltd

since February, 2020

fm***ka@gmail.com

Work experience

 Develop marketing strategies for indirect and direct revenue growth.
 Developed and launched MyMawingu App and new packages.
 Establish and drive an appropriate marketing planning process that delivers a clear set of marketing objectives, strategies and tactical plans for the coming period; and enables greater cross-functional alignment.
 Determine key target markets and developing compelling value propositions for product development.
 Establish, develop and maintain business relationships with current customers and prospective customers to generate new business and leads.
 Conduct end to end product lifecycle management process.
 Facilitate call center Auto dialer system sourcing and launch.
 Identify the key opportunities in Availability, Visibility and Activations (incorporating understanding on consumers, category, customer, competition, channel and external environment).
 Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules and merchandising techniques.
 Supply management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
 Manage internal and external partnerships

Work experience

 Implemented and managed joint marketing plans with key partners to meet business objectives and achieved maximum ROI.
 Rolled out 2 National campaigns and 4 regional campaigns
 Coached and trained the field teams on picture of success execution standards.
 Establish and drive an appropriate marketing planning process that delivers a clear set of marketing objectives, strategies, and tactical plans.
 Monitored processing of all orders according to agreement for accuracy and timeliness.
 Assisted in the preparation and organizing promotional material or/and organizing events and all marketing activities
 Analyzed competitors' products, services, market trends and customer demand.

Work experience

 Identified target markets and determine how to best to communicate to targeted groups and demographics.
 Co-ordinated direct marketing campaigns and produce advertising and other promotional materials.
 Negotiated and closed sales by agreeing cylinder terms and conditions.
 Undertook strong marketing initiatives and promotions to establish a sales network.
 End to end product lifecycle management

Work experience

 Identified new potential clients within market at large with an aim of developing a trustworthy relationship.
 Last line of support for all product and services under Home, Data and Terminal, RBT, Voice, Mpesa and VAS portfolios.
 Drove marketing and sales activity to acquire, retain and grow our customer relationships.
 Did rigorous desk research so as to have a clear understanding of the market and create a long-term relationship with potential and current clients.
 Attended meetings with clients with a view of understanding their requirements.