About

A Digital-First Marketing & Communication Strategist with Over 10 Years of Experience Driving Innovative Projects for National and International Brands My mission is to support companies, brands, and SMEs on their digital transformation journeys, delivering innovative, data-driven, multi-channel strategies that build meaningful, lasting connections between brands and their audiences. With a passion for creativity, analytical rigor, and a collaborative spirit, I thrive on bringing multidisciplinary, omnichannel communication projects to life for clients across diverse sectors. Whether guiding global brands or empowering agile startups, I'm driven by a relentless focus on delivering measurable impact. __Core Capabilities: o Omnichannel Strategic Vision o Data-Driven Approach o Experience with Multinational Brands o Complex, Multidisciplinary Project Management o Accounting, Budgeting & Project Management o Tailored Consulting & Direct Support o Teamwork & Problem-Solving Expertise __Beyond the Profession: -| Music is a lifelong passion, spanning classical melodies to avant-garde electronic explorations. Attending concerts and festivals allows me to immerse myself in diverse cultural traditions, which in turn enrich my flute performances and creative thinking. -| Art and cultural events also play a central role, as I actively collaborate with artistic and musical collectives, exploring the power of self-expression and community engagement. -| My activism centers around social, political, and anthropological issues like neurodivergence, LGBTQIA+ rights, anti-racism, and environmental sustainability - causes that deeply inform my worldview and professional pursuits. -| Travel is another source of inspiration, as I relish the opportunity to directly experience new cultures, customs, and natural landscapes through off-road adventures, camping, and immersive encounters with local communities. -| And of course, no introduction would be complete without mentioning my four-legged partner in crime, Venere - a pug-French bulldog mix who joins me on park runs, client meetings, and every other aspect of life.

Skills

  • digital marketing strategy
    10
  • Strategic Comunications
    10
  • strategic planning and Management
    10
  • Social Media Marketing
    10
  • Accounting
    10
  • Leadership & Project Management
    10
  • Problem Solving and decision making skills
    10
  • Budgeting and Cost Management
    10
  •  Team working Skills: Good team leader and membe
    10
  • Brand Strategy
    10
  • Brand Marketing
    10
  • Employer branding
    7
  • Digital Marketing and Team management
    10

Experience

Francesca Pergola

Work experience
  • Communication, Marketing Strategist & Project Consultant at   Freelance
  • Design and implementation of marketing and communication strategies with a data-driven approach to support large brands and SMEs in their digital transformation journey.
  • Development of integrated and omnichannel communication projects and activities to maximize audience engagement and achieve marketing and communication goals.
  • Customized consulting based on data analysis and the specific needs of the brand and end customer.
  • Definition of engaging and high-performing digital and social campaigns, and more.
  • Support for agencies and consulting firms in tenders, development projects, and new business.
  • Consulting and project or activity budget definition, planning and managing workflow, team, and deliveries.
  • Focus on neurodivergence and sensitive target groups for accessible, culturally, and socially sensitive communication and positioning strategies.
  • Collaborations: @SharingIdea; @StudioBase; @Smart Factory; @8su9; @OutNow Agency; @This Is Ideal; @Hub09 Brand People; @D-Code.
  • Main Project/Brand: Amadori Italia, GiGroup, Grafton, Occhiali.it, Ram Truck Europe, Dodge Europe, Milano Certosa District, RealStep, Fiorella Rubino, Motivi, Oltre, InPost, Nutrifree, Belforte Fragranze

Francesca Pergola

Work experience
  • I have had an evolutionary career path, taking on increasing responsibilities and skills. Starting as an Account Manager, I progressed to Digital Strategist and Client Manager, gaining a deep mastery and refining my strategic and operational skills in the definition and management of complex projects and leading cross-functional teams.
  • KEY SKILLS:
  • Design and execution of highly effective multichannel strategies and activities for national and international clients.
  • Effective integration of key channels such as paid activities, influencer marketing, OOH, direct mail, Google Ads campaigns, Display Advertising, social media, etc.
  • Achievement of business goals through targeted communication and detailed KPI analysis.
  • Workflow management in synergy with technical, design, and analysis teams for the implementation of timely and corrective actions.
  • Direct reporting to the CEO for strategic alignment.
  • MAIN CLIENTS: Kinder Italia; Kinder Bueno; Kinder Surprise; Ferrero Rocher; Raffaello Global; Motivi; Oltre; Fiorella Rubino; Elena Mirò; Škoda; Nutrifree; InPost.
  • MAIN PROJECTS:
  • Launch of Ferrero Rocher Tablets, European Market;
  • Launch of the new Ferrero Rocher Christmas Communication Platform, Global;
  • Communication activities and special projects (from ’18 to ’21) for the Kinder Italia brands.

Francesca Pergola

Work experience
  • During my time at Bitmama, which later became Triplesense Reply (following the acquisition by Reply), I experienced significant growth in my responsibilities, progressing from Account Executive and Digital Project Manager to Digital Strategist and Senior Project Manager.
  • KEY SKILLS:
  • Understanding and analyzing client needs.
  • Implementation and development of strategies for national and international brands.
  • Collaboration with creative and development teams for effective campaigns.
  • Management and optimization of social media campaigns and digital content.
  • Coordination of newsletter, direct mailing, social, and digital campaigns, including analysis and optimization.
  • MAIN CLIENTS: Alfa Romeo; ABB; Chicco; FCA Group; Iveco; Magneti Marelli
  • MAIN PROJECTS:
  • Global launch of the new Alfa Romeo logo and website;
  • Digital and social launch of Alfa Romeo Giulia and the Stelvio SUV;
  • Special projects for model year/facelift Mito and Giulietta.

Francesca Pergola

Work experience
  • September, 2013 - August, 2014
  • Fulltime
  • During my experience within the Leo Burnett Group, which began as an Account Executive for LEO BURNETT Italy, I was responsible for ATL and BTL campaigns for FCA Group Italy. I later moved to Arc Worldwide, the digital agency of the group, where I took on the role of Digital Project Manager and Social Media Manager. This shift from traditional ATL and BTL to the digital and social world was pivotal for all my subsequent professional experiences.
  • KEY SKILLS:
  • Account Executive (Leo Burnett Italy): Market analysis and coordination of ATL and BTL campaigns for the FCA Italy brand.
  • Digital Project Manager and Social Media Manager (Arc Worldwide): Management of digital projects and social media for major clients such as Kinder Chocolate, Pocket Coffee, and Fiat Headquarters.

Francesca Pergola

Education

Francesca Pergola

Education
  • September, 2009 - March, 2012
  • Fulltime

Francesca Pergola

Education

Francesca Pergola

Education

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