About

Experienced Digital Content Strategist and AEM Specialist with 7+ years leading content creation, optimization, and governance for enterprise websites across financial services, healthcare, and consumer brands. I partner closely with marketing, UX, and technology teams to deliver user-focused digital experiences, leveraging Adobe Experience Manager, SEO best practices, and analytics to improve performance and ensure high standards of quality and compliance. Recent roles include AEM-focused positions at T. Rowe Price, MFS Investment Management, and Stanford Health Care, where I owned authoring workflows, template development, and content lifecycle management for complex digital ecosystems.

Experience

Elias Rodríguez-Diestler

Work experience
  • October, 2025 - December, 2025
  • Fulltime
  • At T. Rowe Price, I served as a Digital Product Analyst focused on Adobe Experience Manager (AEM), managing and optimizing website content to ensure a consistent, high-quality user experience. I partnered with marketing and UX teams to execute content strategies, created and published compliant, accurate pages, and supported the full content lifecycle from authoring through governance. I also ran usability testing, monitored performance with Adobe Analytics, and documented AEM best practices to improve processes and support my teammates.

Elias Rodríguez-Diestler

Work experience
  • At MFS Investment Management, I worked as a Digital Publishing Specialist focused on Adobe Experience Manager (AEM), owning day-to-day authoring and publishing for key web experiences. I created, edited, and optimized website content to support marketing campaigns, ensuring pages were accurate, on-brand, and aligned with UX and SEO best practices. I collaborated with global stakeholders to align content with business goals and helped shape consumer-focused digital journeys. I monitored content performance using analytics, shared insights with partners, and suggested improvements to drive engagement. I also contributed to AEM template and component enhancements and wrote clear user stories and acceptance criteria to support ongoing platform and content improvements.

Elias Rodríguez-Diestler

Work experience
  • At Stanford Health Care, I worked as a Business Analyst and Content Author in Adobe Experience Manager (AEM), independently managing medium to high-complexity content authoring assignments. I built and maintained AEM templates and workflows to streamline how content was created and published, helping teams move faster while staying consistent. I partnered closely with stakeholders and project managers to clarify requirements, translate business needs into clear content solutions, and ensure everything aligned with organizational goals. I regularly monitored content performance using analytics, shared insights to drive continuous improvement, and trained new AEM authors on best practices, governance, and troubleshooting within the CMS.