About

I am an intuitive Marketing research adept at increasing revenue and profits through diligent research and efficient resource allocation. Especially skilled at maximizing profits while working within a limited marketing budget. Specialize in identifying client needs and offering practical short-term and long-term solutions. Skilled at creating campaigns centered around consumer education on product use. Persuasive communicator who is confident in presenting marketing objectives to corporate stakeholders and potential investors.

Skills

  • Customer service
  • Marketing
  • Product management
  • Project Management
  • Sales
  • Sales Automation
  • Security
  • Budget Management
    10
  • 10
  • marketing strategy
    10
  • Research skills
  • Data Analysis
    10
  • Competitive Analysis
    9
  • Consumer Behavior Analysis
  • Engilish
    10
  • Kiswahili

Experience

Dorcas Agneta

Work experience
  • Developing insights on who our Customers are across all our business channels and develop an in-depth understanding of their behavior by category, by purchase frequency, by seasons of the year.
  • Conducting weekly analytics on new Customers to understand new Customer behavior and retention
  • Weekly analytics of existing Customers to understand Category behavior in order to generate insights to inform the Marketing strategy and execution plans.
  • Working with the Customer Insights Manager, review and execute an end to end Customer retention program to drive up Customers per Agent (CPA), overall customer retention and revenue.
  • Regularly analyze and measure/trend the effectiveness of the Customer Retention programs.
  • Defining and developing a Customer-Centric program for Marketing that is measurable.
  • Developing Marketing programs based on Customer insights to grow overall Customer numbers for the business.
  • Working with our Analytics team to create effective tracking reports used to monitor and evaluate executed programs or promotions.

Dorcas Agneta

Work experience
  • Market Analysis: Conducting thorough research on market trends,
  • customer preferences, and competitor strategies to identify
  • opportunities and threats in the market.
  • Consumer Behavior Analysis: Studying consumer behavior, purchasing
  • patterns, and preferences to understand target audience motivations
  • and decision-making processes.
  • Data Collection: Planning and executing data collection methods such
  • as surveys, interviews, focus groups, and observational studies to
  • gather relevant market insights.
  • Data Analysis: Analyzing collected data using statistical techniques
  • and software to derive meaningful conclusions and actionable
  • insights.
  • Competitor Analysis: Monitoring competitor activities, products, and
  • marketing strategies to benchmark performance and identify areas for
  • improvement or differentiation.
  • Market Segmentation: Segmenting the target market based on
  • demographics, psychographics, and behavioral characteristics to tailor
  • marketing strategies effectively.
  • Trend Forecasting: Predicting future market trends, consumer
  • preferences, and industry developments to anticipate market shifts
  • and adapt marketing strategies accordingly.
  • Report Generation: Compiling research findings and insights into
  • comprehensive reports, presentations, or dashboards for internal
  • stakeholders to inform strategic decision-making.
  • Collaboration: Working closely with cross-functional teams such as
  • product development, sales, and marketing to align research findings
  • with overall business objectives.
  • Project Management: Planning and managing research projects
  • effectively, including setting timelines, allocating resources, and
  • coordinating with external research agencies if necessary.
  • Presentation and Communication: Presenting research findings and
  • recommendations to key stakeholders in a clear, concise, and
  • compelling manner, both orally and in writing

Dorcas Agneta

Work experience
  • February, 2021 - October, 2022
  • Fulltime
  • Sales Strategy Development: Developing and implementing sales
  • strategies to achieve company objectives, including setting sales targets,
  • identifying key markets, and establishing pricing strategies
  • Customer Relationship Management: Building and maintaining
  • relationships with existing clients while also actively seeking out new
  • customers.
  • Marketing Campaigns: Planning and executing marketing campaigns to
  • promote automotive spare parts. Involved online and offline strategies.
  • Market Research: Conducting market research to identify trends,
  • competitor activities, and opportunities for growth. This information helps
  • inform sales and marketing strategies and product development efforts.
  • Product Management: Working closely with product development
  • teams to understand product offerings, features, and benefits. This
  • includes providing feedback on product performance and suggesting
  • improvements or new product ideas based on market demand.
  • Sales Presentations and Negotiations: Creating sales presentations
  • and conducting negotiations with clients to secure deals and
  • contracts.
  • Sales Reporting and Analysis: Monitoring sales performance against
  • targets and analyzing sales data to identify areas for improvement. By
  • preparing regular sales reports and presenting findings to
  • management.
  • Brand Management: Maintaining and enhancing the company's brand
  • image in the market. This involved ensuring consistency in messaging
  • and branding across all marketing channels and materials.
  • Training and Development: Providing training and support to sales
  • teams to enhance their product knowledge, sales techniques, and
  • customer service skills.
  • Compliance and Legal: Ensuring compliance with relevant laws and
  • regulations governing sales and marketing activities, including
  • advertising standards and data protection regulations.

Dorcas Agneta

Education
  • September, 2016 - December, 2020
  • Fulltime
 

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