Skills

  • Agriculture
  • Business Development
  • Management
  • Marketing
  • Sales

Experience

Benson Kamande Murigi

Work experience
  • Manage strategic client relationships, including understanding their needs, tailoring projects to deliver on their strategic
  • priorities, and thinking outside the box on how Organic Fields can add value and grow their impact.
  • Design surveys and research approaches to meet client needs, and present analysis and data in a way that helps
  • clients take action and make better decisions.
  • Oversee, motivate, and provide support to project teams, ensuring team members are given opportunities for
  • autonomy and learning, while staying on track to deliver within promised timelines.
  • Contribute to the growth of company by, for example, building internal tools and processes that make our work
  • better, finding creative new ways to present our findings, identifying new survey methods that we can use, sourcing
  • new business development opportunities.
  • Coach junior team members on soft and hard skills.
  • Represent company at external meetings and events.
  • Model our company values.

Benson Kamande Murigi

Work experience
  • Country Corporate Sales Manager  at   Sanergy
  • Leading the development and implementation of the Company’s sales strategy ensuring alignment to the overall
  • business plan to sustain business growth and profitability.
  • Defining clear goals, creating transparency, raising potential issues, and focusing on results-oriented outcomes
  • across Marketing Transformation initiatives.
  • Directing the research, strategy, design, and implementation of new go-to-market approaches aligned to
  • Marketing Transformation.
  • Implementing projects to grow Evergrow Organic fertilizer through direct sales and reseller sales channels by
  • more than 10x.
  • Overseeing sales of KuzaPro organic insect-based animal protein to feed millers.
  • Identifying opportunities and leverage market knowledge to facilitate the delivery of marketing initiatives and
  • liaise with both internal and external partners.
  • Optimizing all aspects of sales operations, including customer acquisition, distribution, payment collection, and
  • aftersales service to maximize profitability.
  • Regularly gathering competitive market intelligence to determine evolving trends that impact the business and
  • making appropriate decisions timely.
  • Hiring, managing and retaining sales representatives to maximise their efficiency in achieving the required number
  • of presentations and client visits.
  • Coaching sales representatives on how to overcome blocks so as to increase the sales conversion ratio and
  • retention of existing clients.
  • Monitoring internal and external environments to identify growth opportunities or any threats to the continued
  • success of the business.
  • Managing and delivering revenue targets through personal effort in allocated market segments.
  • Developing sales opportunities by researching and identifying potential accounts.

Benson Kamande Murigi

Work experience
  • Market Development Specialist at   Sanergy
  • Established positioning, identified target audiences, and developed marketing plans with specific objectives across
  • different channels and segments.
  • Developed and implemented marketing and business development initiatives.
  • Identified and planned differentiated and impactful marketing & digital strategies/materials.
  • Led the analysis of marketing data so as to generate insights that lead to evidence based targeted marketing
  • initiatives, digital paid and non-paid marketing, direct mail, and spatial data.
  • Conduct nationwide research and client mapping to generate hot leads and or prospects of KP and EGG clients
  • for the regional teams to pursue.
  • Identified and engaged associations to aid in the market development of KP, EG and EGG. Through these
  • engagements and associated events, generated prospects for the regional teams to pursue.
  • Liaised with external experts (formulation experts etc) to improve:
  • Our knowledge base around KuzaPro
  • Our knowledge base around Evergrow Gold
  • Identified and engaged agents and consultants nationwide that can assist us to unlock sales for KP, EG, EGG,
  • especially in segments that need a trusted or reputable voice or partner to unlock the sale.
  • Analysed customer insights, consumer trends, market analysis, and marketing best practices to build successful
  • strategies.
  • Gathered customer and marketed insights to inform outreach strategies, increased customer conversions, and
  • generating more qualified leads.
  • Identified effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize
  • accordingly.

Benson Kamande Murigi

Work experience
  • Acting Asst manager Farm Star at   Sanergy
  • November, 2019 - October, 2021
  • Fulltime
  • Analysed customers behaviours & ordering trends to anticipate products demand.
  • Built relationships with existing referral sources and cultivated new referral sources both internally and externally.
  • Derived insights to competitor Sales activities and effectively counter the efforts.
  • Developed customer relations by educating the customers about products and prices.
  • Developed and tested out hypotheses to improve performance.
  • Measured the performance of territory reps performance by using your own criteria together with the criteria
  • provided by the manager.
  • Redesigned and implemented sales activities in the region to ensure that the reps time issued optimally and sales
  • conversion rates were improved.
  • Owned activities in the sales pipeline which grew key accounts and Reseller sales for Evergrow, KuzaPro in the
  • region.
  • Executed sales plans and strategies to achieve sales volumes and revenue targets.
  • Implemented market penetration and development plans for existing and new markets.
  • Implemented promotional programs to grow sales volumes.
  • Created product demand and volume by ensuring point of sale visibility.
  • Established relationship with clients and provided high standard of customer service continually.

Benson Kamande Murigi

Work experience
  • Regional Sales Representative/Coordinator at   Sanergy
  • February, 2019 - November, 2019
  • Fulltime
  • Designed and implemented a strategic market plan that expands on product placement to the market and
  • ensured its strong presence.
  • Coordinated business expansion through building relationships with key specifiers in the market.
  • Maintained a strong focus on the satisfaction of all customers through the client interactions and sales force
  • feedback.
  • Built and maintained strategic relationships with key partners and consultants.
  • Identified opportunity by translating our products and services into value for customers.
  • Monitored the performance of the sales team by establishing a system of reports and communications involving
  • sales reports and cyclical sales cycles and meetings.
  • Identified competitors and evaluated their strategies and positioning and devised counter-strategies.

Benson Kamande Murigi

Work experience
  • Sales and Operations Officer at Ocs and Ics Departments  at   Sanergy
  • ICS Support
  • Acquired organic waste for production purposes.
  • Planned and followed up with drivers to ensure that services run on time and to the correct level of quality.
  • Participated in client visits and implemented feedback to ensure optimum relations with all existing clients.
  • OCS Support
  • Sold pure protein animal feed product and Evergrow fertilizer.
  • Provided logistical support to OCS team for organization of marketing events.
  • Offer logistical support on any other marketing projects.
  • Handled inbound sales calls.
  • Sold Evergrow fertilizer product.
  • Conducted in client visits and implemented feedback to ensure optimum relations with all existing clients.
  • Offered logistical and sourced support for special projects across Sanergy.

Benson Kamande Murigi

Work experience
  • Designed and implemented a comprehensive sales and distribution strategy to maximise sales opportunities.
  • Promoted positive relationships with clients and key stakeholders to understand their needs and customise our
  • offering to suit their needs
  • Reviewed sales performance by analysing sales and performance reports.
  • Fostered and developed relationships with new and existing clients by giving them new offerings and products that
  • align with their problems.
  • Monitored internal and external environments to identify growth opportunities or any threats to the continued
  • success of the business.
  • Researched and identified new business opportunities – including new markets, growth areas, trends, customers,
  • partnerships, and services – or new ways of reaching existing markets.
  • Maintained working relationships with existing clients to ensure exceptional service and managed sales cycle to
  • close new business in all service categories offered.
  • Managed and delivered revenue targets through personal effort in allocated market segments.
  • Developed sales opportunities by researching and identifying potential accounts.

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