Locations: Abuja & Zaria Campuses

Overview:

The Metropolitan Innovation Hub seeks a strategic, creative, and results-driven Social Media & Digital Marketing Manager to lead its brand visibility efforts across all digital platforms. This role combines strategic execution, digital content innovation, and training delivery for students in social media and digital marketing skills. The ideal candidate is not just an executor but a visionary thought leader in digital communication with a passion for training the next generation of content creators and marketing professionals.

Key Responsibilities:

Social Media Strategy & Brand Management:


Design and execute a comprehensive digital strategy across all social media platforms (Instagram, X, Facebook, LinkedIn, YouTube, TikTok, Threads, etc.)
Manage the online presence of all arms of the Metropolitan Group (Academy, Innovation Hub, etc.)
Develop social media content calendars and creative campaigns that align with institutional goals
Create and supervise the production of highly engaging content — graphics, video, audio, copywriting
Drive brand consistency and grow online community across platforms
Achieve set targets and goals in the area of enrollment drive, brand visibility, partnership and engagements. 


Marketing Strategy & Campaign Execution:


Design digital campaigns that drive student recruitment, product/service visibility, and event promotion
Manage and optimize paid social, PPC, email marketing, and influencer campaigns
Leverage SEO/SEM tools to increase discoverability and ranking
Track ROI and digital performance using analytics tools


Training & Student Empowerment:


Deliver hands-on classes in:

Social Media Management
Digital Branding
Content Creation & Scheduling Tools
Paid Ads and Analytics
Influencer Strategy & Brand Monetisation


Guide students to build and manage their own social media portfolios
Mentor selected students in building personal brands and launching digital side hustles


Digital Communications & Web Oversight:


Manage school and hub websites for content, UX, and search optimization
Ensure institutional branding is consistently maintained across all digital and marketing materials
Prepare weekly, monthly and quarterly performance reports


Required Skills & Qualifications:


Bachelor’s degree in Marketing, Mass Communication, Digital Media, or related field (Master’s degree or certifications in digital marketing is an advantage)
3+ years proven experience in social media management, brand marketing, or digital communications (agency or institutional experience preferred)
In-depth knowledge of content creation, paid ads (Meta, Google, LinkedIn), email marketing, and automation tools
Graphic design and video editing competency (Canva, CapCut, Adobe Suite, etc.)
Strong written, visual, and storytelling skills
Experience as a facilitator, trainer, or digital mentor is strongly preferred


Additional Requirements:


Must be available for a physical interview at our Abuja campus on Saturday, 9th August 2025
Must be ready for immediate deployment
Willingness to work in either or across both Abuja and Zaria campuses
A powerful and active personal/professional digital presence is highly desirable


Remuneration & Benefits:


Competitive salary commensurate with expertise and performance
Access to premium digital tools and resources
Growth opportunities in media, edtech, and digital communication ecosystems
Strategic exposure to national and international branding projects


Interview Details:

Date: Saturday, August 9th, 2025

Venue: To be Communicated 

Indicate availability, the position applied for, and your preferred batch as follows:

Interview Batches:


Batch A: 9:00 am – 11:00 am
Batch B: 11:00 am – 1:00 pm
Batch C: 1:00 pm – 4:00 pm