Overview:


Responsible for brand building while optimizing the efficiency and effectiveness of all elements of the marketing mix.


Responsible for Communications management and customer service relations to ensure value is added to the company’s brand.


Manages Public Relations initiatives and the use of external media with the goal of enriching PR and perception.


Brand Management:


Provides expertise to the company in relation to brand development and maintains an awareness of any relevant developments in the field


Provides support in the development of advertising/communication concepts in support of brand-building initiatives that can be successfully executed in the marketplace


Develops and manages brand-specific promotions based on needs and lifestyle to achieve specific market objectives (i.e. acquire new customers and stimulate usage among existing customers)


Coordinates all relevant stakeholders to ensure the campaign is implemented for all propositions


Develops initiatives to increase customers satisfaction


Contributes to the understanding of the financial strength of key projects involving changes in customer numbers, cost of product/service delivery, marketing spends, revenue per customer (where applicable), return on investment, etc.


Media Relations:


Manages all inbound media inquiries and works with the relevant spokespeople, often Management, recommend appropriate response(s)


Sustains positive relationships with media contacts through a comprehensive program of news briefings, visits, releases, special events, and other relationship-building activities


Manages media contact database, and information release distribution system to ensure the proper perception of the corporate image


Corporate Reputation


Develops exceptional grasp of the business, its style, and priorities, and works in close cooperation with all relevant departments, particularly marketing


Assists in delivering marketing and PR plans in support of the corporate marketing strategy and takes responsibility for the implementation of plans with minimal supervision


Brings news ideas to the team


Oversees the development of content for press releases, articles, and news bulletins, with minimal editing from senior colleagues


Helps raise the company's media profile and positioning as well as monitoring reputation and press mentions


Required Educational / Experience


Bachelor's Degree in Marketing, Business or a related field, marketing strategy


With at least 2 - 3 years of experience in a related role.


Required Behavioral Skills:


Strong communication skills


Ability to Build Client Relationships,


Excellent innovative skills


Good Writing and Public Speaking Skills,


Leadership and People Management Skills,


Detail-Orientated


Organization and Multi-Tasking Skill.