• Delta-v
  • South Africa, Western Cape
About the Role
This is a brand new role at Delta-v. As B2B copywriter at Delta-v you'll not only be focussed on creating high converting email and website copy, but you'll also owning the process of ideal customer profile and buyer persona creation for the outbound campaigns that we develop for our customers. It's an opportunity to work with a range of international SaaS and FinTech companies and create compelling messaging that drives conversion. You'll be responsible for the following areas:
Outbound Campaign Development

Research to understand varied clients and industries
ICP & Buyer persona creation (we'll teach you how to run great client workshops to develop these)
Outbound campaign messaging development and optimisation

Content

Developing and executing Delta-v's internal content strategy, focusing on content such as webinars, podcasts, case studies, blog posts, LinkedIn, newsletters, etc.
Increasing quality traffic to the Delta-v website that converts into leads (form fills)

Requirements

University degree in English, Linguistics or another relevant subject
2+ years B2B experience, ideally in a tech company
Very strong experience writing conversion focussed B2B copy, combined with a good eye for design
Experience marketing a high ticket service / product / solution
Strong interest in the world of Tech, Startups and SaaS
  • Cape Town