Advertising Executive is responsible for planning, executing, and overseeing advertising campaigns across various channels to promote a company's products or services, ensuring maximum reach and impact by strategically targeting audiences and managing budgets to achieve desired marketing goals.

Responsibilities:

Strategy Development:


Define advertising goals and objectives aligned with overall marketing strategy. 
Identify target audiences and develop tailored advertising campaigns to reach them effectively.
Research market trends and competitor activity to inform campaign planning. 
Select appropriate advertising channels (digital, print, social media, etc.) and allocate budget accordingly. 


Campaign Execution


Collaborate with creative teams to design engaging ad materials. 
Manage media buying process and negotiate advertising placements. 
Launch and monitor campaigns across various channels, ensuring timely delivery and compliance. 
Track campaign performance using analytics tools and metrics (impressions, clicks, conversions). 
Performance Analysis and Optimization:
Analyze campaign data to identify areas for improvement and make necessary adjustments. 
Monitor ROI and optimize campaigns to maximize results. 
Generate comprehensive reports on campaign performance for stakeholders. 


Client Management:


Build and maintain relationships with clients, understanding their needs and objectives. 
Present campaign proposals and gain client approval. 
Address client concerns and provide regular updates on campaign progress. 


Competencies


Creative Thinking: Digital Savvy: 
Data Analysis 
Communication


Requirements


B.Sc/HND Marketing
3-5 years Relevant Working Experience
Solid knowledge of website analytics tools(Google Analytics,Netinsight, Omniture, Webtrends )