Scope of Work

Phase 1: Discovery and Planning


Conduct a full audit of the websites.
Collect input from stakeholders for all three websites.
Understand each site's audience, goals, content needs, and integration requirements.
Benchmark comparable websites locally and globally.


Phase 2: Website Strategy and Design


Develop a sitemap, navigation structure, and user journey for each site.
Propose unified branding principles while preserving service-specific identity (e.g., fertility vs diagnostics).
Design modern, mobile-responsive user interfaces with a strong focus on UX.


Phase 3: Content Development


Review and rewrite existing content.
Enhance content including service descriptions, FAQs, patient journeys, testimonials, and patient education.
Ensure all content is SEO-optimized, patient-friendly, and aligned with each brand’s tone.


Phase 4: Technical Development


Build the three websites on a recommended CMS (e.g., WordPress or equivalent).
Ensure fast performance, high responsiveness, security, and SEO optimization.
Integrate required features such as:

Booking/enquiry forms
WhatsApp chat
Access portals (e.g., PACS for KPN)
Blog or news section
Multilingual support (optional for IVF)
Contact directory or map-based facility locator




Phase 5: Testing and Launch


Conduct thorough device and browser testing.
Address feedback and finalize the websites.
Assist with rollout and launch coordination.


Phase 6: Training and Handover


Train internal staff to manage basic content updates.
Provide administrative access and documentation.
Offer post-launch technical support (minimum 1–3 months).