 Identify and build channels to engage audiences and drive the brand’s vision and
mission.
 Manage brand assets and consistently identify opportunities to simplify and improve
communications tools.
 Actively design, develop, and run branding campaigns to increase awareness among
relevant audiences.
 Periodical measure and track performance of all products carried by the brands.
 Drive strategic business growth and expansion
 Conduct periodic market research to understand customers’ needs and develop
product and marketing strategies to engage key communities.
 Execute periodic campaign strategies including in-store activations, sales drives, and
digital and digital media communications to drive community engagement with
relevant products and experiences.
 Manage high level marketing and sales relationships.
 Oversee community relations across Ecommerce, wholesale, and corporate sales
initiatives.
 Drive team capabilities internally and promote high achievement, well-being, and team
spirit among team members.
Marketing and Sales Growth
 Develop effective and implement effective, short, medium, and long-term sales
strategies to drive sales nationwide across all relevant point-of-sale channels
 Set periodic targets to drive marketing and sales growth in the short-, medium-, and
long- terms.
 Establish productive and professional relationships with key personnel in assigned
customer accounts/High network individuals.
 Monitor performance across teams, points of sale, and manage resources to achieve
targets.
 Monitor and analyze performance metrics and suggest improvements.
Prepare monthly, quarterly and annual sales target.
 Perform research and identify new potential customers and new market opportunities
 Provide timely and effective solutions aligned with clients’ needs
 Keep abreast of new product launches and ensure sales team members are on board
 Conceptualize and execute marketing, sales, and activation campaigns across offline
and online channels to drive customer awareness, engagement, retention, and loyalty.
 Set up and monitor the online sales channel of the brand.
Administration/Operations
 Source for store location that fit brand
 Find store fit out company that can give brand befitting look according to brand
standard
 Recruit talent that will give superior performance and can be trained
 Supervise unit staff, track their performance, and provide the necessary support for
team members to achieve objectives, brand mission, and personal career goals.
 Engage relevant operating units across the group company including but not limited to
Finance, HR, Logistics, Inventory, Store leadership, and Executive Leadership to ensure
consistent alignment on growth objectives.
 Liaise with the brand to meet brand expectations
 Ensure Visual merchandising with brand standard
 Managing and coordination brands marketing, furniture and other expenses
contribution, aligning with brands promotion.
 Monitor Sales target and ordering of the product from the brands.