Reports To: Manager - Proposition and Customer Insights High Value

Division: Marketing

Mission:


Responsible for analyzing customer data and market trends to inform proposition development and optimization. 
Work closely with cross-functional teams to develop customer-centric propositions that drive business growth.
To implement, monitor and report on customer connection, usage and retention initiatives to drive achievement of business objectives for market segment of the consumer market.
Analyst will support the Manager, HV Segment in the execution of the Segment’s strategy


Description:


Ensures market penetration, growth and profitability through effective implementation of postpaid and segment strategies
Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
Develop work implementation plan, ensuring it is in alignment with the business strategy of the segment.
Maintain and build brand strength through advertising, media and any other marketing means, managing relationship with key media agencies 
Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
Responsible for end-to-end implementation of operational strategy for acquisition & retention of postpaid customers via strategic and tactical interventions
Prepares /compiles agreed periodic reporting for the attention of the Manager, High Value 
Conduct frequent product testing for all products/tariff plans and resonating capabilities on the products
Collaborate with CuS, S&D, Brands & Communication, finance, HR Learning & development etc. to ensure flawless execution of HV products and initiatives


Education:


First degree in any relevant discipline 
Fluent in English


Experience:

3 - 7 years’ experience in an area of specialization; with experience working with others


At Least 2 to 3 years’ experience in segment management 
Customer contact and understanding of customer behavior
Marketing plans, advertising materials and product life cycle monitoring
Experience in Telecommunications Industry/tech
Experience in Project Management
Proficient use of MS Office Suite (Excel, PowerPoint, Power BI, ERP)