Summary
The position holder will develop and maintain a strong online presence for the brand. S/he will help develop and disseminate high quality and engaging content.
Responsibilities

Plan, develop and curate content for all digital platforms, this includes graphics, videos, articles, newsletters, infographics etc.
Maintain brand’s social media presence across the digital channels including Instagram, Facebook, Twitter, Youtube, Blog etc.
Measure the success of social media campaigns
Monitor and improve SEO, user engagement and suggest content optimisation
Initiate and support in the development of social media marketing strategies
Employ strong analytical ability to evaluate end-to-end user experience across multiple channels and user touchpoints
Review and advise the technical team on optimisation of UX/UI design
Drive traffic and generate sales for the various subscription plans
Facilitate and organise virtual job fairs and online activities
Build, grow and maintain a robust mailing list for newsletters

Educational Requirements
A relevant university degree in a related field of study.
Knowledge, skills & experience

A minimum of 5 years relevant experience
Proven experience in handling social media and digital marketing activities


Excellent research and communication skills
Understand digital media platforms including Facebook, YouTube, Wordpress, Flickr, Twitter, blogs, Instagram etc. and is active on at least three of these platforms and have strong followers
Proficient with Microsoft Office applications, HootSuite and other digital marketing tools