Pivotal role in managing the processes and the coordination between the sales and marketing teams.
Driving the companies customer marketing agenda BTL (Below the line)
Pursuing improved consumer experiences in the on and the off trade.
Drive the planning and implementation of the company’s BTL brand plans, objectives and strategies through effective joined up business planning.
Steward the engagement with the customers and influence the way the business executes in trade via the commercial planning process, brand strategies and game plans as well as the sales team engagement program.