Key Responsibilities

Strategic Framework Development


Co-create and evolve a global retention best practices framework and sponsor experience model, grounded in evidence and responsive to the varied needs of Support Offices.
Highlight and promote shared understanding of core retention drivers such as early engagement, compelling impact storytelling, sustained gratitude, and meaningful goodbyes.
Support the development of lifecycle-aligned experiences that foster long-term connection between sponsors and the child sponsorship journey.
Serve as the central point of accountability for defining, evolving, and curating best practices that drive sponsor retention and satisfaction across Support Offices. Ensure these are accessible, tested, and continuously updated based on global learnings


Support Office Consultation


Partner with Support Offices to explore retention challenges, interpret sponsor behaviour data, and co-develop contextualized retention strategies.
Share adaptable tools, frameworks, and models that Support Offices can tailor to improve sponsor loyalty and reduce churn.


Support Office Collaboration and Capacity Building


Intentionally build Sponsorship marketing capabilities across the Partnership
Enable connection and learning across the partnership with shared learning, peer exchange, and problem-solving (e.g., through working groups, learning calls, and knowledge hubs).
Build a collaborative Community of Practice focused on innovating child sponsorship product.
Identify patterns across Support Offices and surface shared learning opportunities to accelerate adoption of best practices. Lead structured feedback loops that connect learnings from local pilots to global strategy refinement


Leverage Data and Insights


Effective use of global retention data, including cancellation trends and key behaviours across the sponsor lifecycle data to highlight the best and promising practices
Translate findings into practical insights, learning briefs, and resources that Support Offices can use to refine their retention approaches.
Lead the translation of global and local sponsor behaviour data into actionable strategies by synthesising patterns, identifying performance gaps, and prioritising next-step interventions in collaboration with Support Offices.


External Trends and Pilots


Continuously monitor and assess innovations in supporter engagement and retention from both the nonprofit and commercial sectors. Translate these into actionable tools and testable models for SO adoption
Encourage and support collaborative pilot initiatives and shared testing of promising retention models across multiple Support Offices.


Knowledge, Skills and Capabilities

Required Skills and Experience


Bachelor’s or master’s degree in business, Marketing, or related field.
Advanced education, certification or equivalent experience in fundraising, customer experience, or data and analytics an advantage
5+ years of experience in product marketing, ideally with charity sector experience
5+ years managing large, complex projects with multiple stakeholders in a global environment.
Strong understanding and experience in customer experience design
Excellent written and verbal communication skills
Strong in the use of data and insights to drive marketing decisions
Experience with marketing tools and technology
Highly relational with ability to effectively collaborate and influence globally
Process simplification to drive efficiency and deliver an effective end-to-end experience
Active Christian faith and alignment with World Vision’s mission and values
Excellent written and verbal English is required.


Preferred Skills and Experience


10+ years of proven success employing cross-functional partnerships to increase effectiveness of marketing.
Knowledge of and experience working with World Vision Support Offices.


Travel and Work Environment


Occasional international travel may be required
As expected for a virtual office environment with the addition of travel and the need to accommodate work across multiple time zones.