About the Client:


Our client is a leading real estate company known for its high-quality developments and commitment to providing affordable, modern living solutions. With an established reputation for innovation and excellence in property development, the client is expanding its presence in both residential and commercial real estate markets. As part of its marketing strategy, the company seeks a dynamic, creative, and experienced Social Media Marker to enhance its digital presence and engage with its audience.


Summary of Duties and Responsibilities.


Implement comprehensive social media strategies to enhance brand visibility, engagement, and lead generation across key platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, Company Website etc.).
Curate, and schedule high-quality content (images, videos, blogs, and infographics) that aligns with the company’s brand identity and business goals.
Engage with online communities by responding to comments, direct messages, and participating in conversations that strengthen the company\'s relationship with its audience.
Plan and execute social media campaigns, promotions, and contests to increase brand awareness, lead acquisition, and customer retention.
Manage paid social media advertising campaigns to increase reach, drive traffic, and promote listings, events, and services.
Track, analyze, and report on social media performance, using insights to optimize campaigns and content strategy.
Stay updated on the latest social media trends, tools, and best practices, and incorporate relevant trends into content and strategy.
Ensure all content aligns with the company’s voice, style, and branding guidelines, maintaining consistency across platforms.
Monitor brand reputation and address negative feedback or crises in a timely and professional manner.


Key Qualifications


A Bachelor\'s Degree in Marketing, Communications, Public Relations, or a related field.
Experience: 3+ years of proven experience in managing social media accounts for a business or brand, preferably within the real estate or property sector.
Strong understanding of social media platforms, trends, and best practices.
Certifications in Social Media Marketing, Digital Marketing, or related areas are a plus.


Competencies and Skills:


Creativity: Ability to think outside the box and create engaging, shareable content that resonates with target audiences.
Communication: Excellent written and verbal communication skills, with the ability to write in a professional, clear, and engaging manner.
Analytical Skills: Ability to analyze performance data, draw insights, and use that information to improve strategies and content.
Project Management: Strong organizational and time management skills, with the ability to handle multiple projects and meet deadlines.
Attention to Detail: High attention to detail in content creation, messaging, and community engagement.
Tech-Savvy: Proficient with social media management tools (e.g., Hootsuite, Buffer), analytics tools (e.g., Google Analytics, Facebook Insights), and design software (e.g., Canva, Adobe Creative Suite).
Customer-Focused: Ability to build and nurture relationships with the online community and stakeholders, creating a positive brand experience.
Adaptability: Willingness to adapt to new trends, tools, and changes in social media algorithms.