Responsibilities and Duties:


Develop and implement marketing strategies to increase sales through advertising, promotions, and direct marketing
Oversee and evaluate marketing plans, campaigns, and customer feedback
Conduct market research and competitor analysis to identify new opportunities
Manage marketing budgets and measure ROI on marketing activities
Collaborate with Corporate Marketing on branding, social media, and trade shows
Lead and manage internal and external marketing teams, ensuring alignment with branch managers
Assist in sales price determination, product placement, and the development of new markets
Ensure optimal customer satisfaction and support sales goals with marketers
Establish TWK Outdoor ranges in branches and manage product demonstrations


Qualifications and Skills:


Diploma or Degree in Marketing Management, Agriculture, or related field
Minimum of 5 years in marketing, preferably in agriculture or retail
Proven sales and marketing experience in the agricultural sector
Strong leadership and team management abilities
Excellent communication and interpersonal skills
Analytical mindset with problem-solving expertise
Financial acumen with experience in budgeting
Proficiency in MS Office and business management software