Responsible for content marketing, Digital tie ups like Airtel TV and Music app, continuously running the portfolio and adding partners to the content marketing. He / She will be responsible for controlling the information uploaded to the Airtel website, Airtel TV, and Music app, adding new marketing content to the website / Airtel TV and Music app, and overseeing the content management system (CMS) used to control the information on the website.

Manage Airtel Digital channels
Develop content strategy aligned with short-term and long-term marketing targets.
Collaborate with marketing and design teams to plan and develop site content, style, and layout.
Create and publish engaging content.
Edit, proofread, and improve writers’ posts.
Liaise with content writers to ensure brand consistency.
Optimize content according to Search Engine Optimization methodology to increase visitors on our website.
Use content management systems to analyze website traffic and users’ engagement metrics.
Manage content distribution to online channels and social media platforms to increase web traffic.
Develop an editorial calendar and ensure the content team is on board.
Ensure compliance with law (e.g. copyright and data protection).
Stay up to date with developments and generate new ideas to draw audience’s attention.