Job Objectives:
To provide strategic direction and leadership for all marketing activities, improve enrollment and student population at all campuses.
Responsibilities:

Develop, implement, and evaluate marketing and communications strategies and programs designed to boost student population and brand visibility.
Create a positive image and reputation for the organization by working with internal and external stakeholders.
Serve as company representative at relevant social events, conventions, seminars, public lectures, and forums.
Lead all Below the Line (BTL) activities.
Participate in the development and implementation of all Above the Line (ATL) strategies.
Maintain brand visibility through new, traditional and digital media.
Lead the selection of PR/Digital/Research agencies.
Help the organization to develop stories and brand presence, and convey them through new, digital and traditional media.
Liaise with lead generation sources and platforms.
Develop and execute lead conversion strategies to drive student enrolment.
Oversee department members and ensure completion of tasks.
Generation, analysis and submission of reports on marketing related activities and strategies.

Requirements;

Bachelor’s degree in Mass Communication or any related discipline
Requires 8 - 10 years experience in the Educational sector