EDUCATION AND EXPERIENCE


Tertiary qualification in Marketing, Business Administration, or a related field
Proven experience in sales and marketing, preferably in the township market or similar demographic


Duties and Responsibilities

Market research and analysis


Conduct thorough research to understand the needs, preferences, and buying behaviors of township merchants
Analyze competitor strategies and market trends to identify opportunities for growth


Sales strategy development


Develop and implement effective strategies specifically targeted at the township market
Monitor sales targets and performances against business goals, adjusting strategies as necessary


Marketing campaigns


Design and execute marketing campaigns that resonate with township consumers, utilizing appropriate channels (community events, social media, etc.)
Collaborate with the marketing team to create promotional materials that reflect cultural relevance and appeal


Relationship building


Build and maintain strong relationships with local businesses, community leaders, and stakeholders to enhance brand visibility and trust
Engage with customers directly to gather feedback and foster brand loyalty


Team leadership


Lead and motivate a team of sales agents, providing guidance and support to achieve individual and team sales targets
Conduct regular training sessions to improve product knowledge and sales techniques


Reporting and analysis


Prepare regular reports on sales performance, market trends, and campaign effectiveness for senior management.
Use data analytics to inform decision-making and refine strategies