Location: Nyahururu

Reports to: Head of Clinical Services

Job Description


Pearl Hospital is seeking a passionate Marketing Officer to plan and oversee the hospital’s marketing services and campaigns. The successful candidate will be responsible for ensuring that all marketing operations meet the goals jointly set with management.


Major Duties and Responsibilities


Supervise, oversee, and coordinate all operations and activities of the PR and Marketing Department
Develop and implement appropriate marketing strategies
Liaise and network with a wide range of stakeholders including corporates, customers, colleagues, suppliers, and partner organizations
Communicate with target audiences and manage customer relationships
Manage the production and use of marketing materials


Organize and coordinate PR and marketing events such as:


Conferences
Seminars
Medical camps
Promotional campaigns
Open days
Tours and visits
CSR and team-building activities
Conduct market research, such as customer questionnaires, and advise management accordingly
Develop a feasible marketing plan for the hospital and oversee its day-to-day implementation
Prepare programs to enhance the hospital’s internal and external image and promote a positive public image
Prepare and submit departmental strategies, outreach schedules, merchandises, and other departmental requirements
Address and resolve client feedback concerns, escalating to management where necessary
Write and submit daily, weekly, and monthly marketing reports to management
Provide support for the Cancer Unit, IVF, and Dialysis marketing efforts
Perform any other duties as assigned by hospital management


Qualifications


Enthusiastic and passionate about marketing
Excellent command of modern marketing techniques and principles
Experience in managing diverse marketing ventures
Ability to develop and execute marketing plans with minimal supervision