Key Responsibilities:

Plan and execute impactful email marketing campaigns, using segmentation, personalization, and testing for optimal results
Develop a comprehensive digital marketing strategy that aligns with company’s overall marketing objectives and goals
Manage and optimize our website and digital platforms for an optimal user experience, search engine ranking, and conversion
Create and schedule engaging content for our social media presence to appeal to our target audience
Conduct targeted online advertising, including search engine marketing (SEM) and display advertising, to drive traffic to our website and social media channels
Collaborate with internal teams to create and execute digital campaigns effectively
Analyze campaign performance using analytics and data to make informed decisions and adjust strategies as needed
Stay informed on industry trends and technologies, and recommend new tactics to enhance our marketing efforts
Manage all database segmentation to accurately target audiences
Represent the company in a manner that strengthens our brand and improves our online presence

Qualifications:

Bachelor’s degree in marketing, advertising and or related field
3 + Years of experience in digital marketing, with a focus on hospitality
Proven track record of managing and executing successful digital campaigns
Strong understanding of digital marketing tools and technologies
Knowledge of e-commerce, SEO/SEM and social media advertising

Skillsets

Digital Marketing strategy
Campaign management
Web Management
E-Commerce
SEO/SEM
Social Media Advertising
Email Marketing
Analytics and Data Analysis