Responsibilities

Develop relevant content and oversee the design and deployment for multiple Angaza digital platforms, such as websites, newsletters, blogs, email marketing, product descriptions, videos, etc
Create content for and manage Angaza’s corporate and product social media channels
Oversee the development and implementation of digital marketing campaigns (including web, SEO/SEM, social media and display advertising) campaigns to effectively promote Angaza services and solutions, including setting key KPIs and measuring performance against them to determine ROI
Support the preparation of press materials (press releases, Q&As, blog articles etc.) and follow up on PR opportunities for Angaza
Support the development and production of creative digital assets for web and social media
Capture customer & partner testimonials and script them into relevant impact stories, then oversee the production of video content if necessary
Support in the planning and execution of Angaza events and conference participation
Manage relationship with relevant external vendors (PR agencies, marketing agencies, production agencies, event coordinators, etc)
Identify latest and relevant digital marketing trends to enhance Angaza’s digital footprint
Support marketing team in other activities & initiatives that may be assigned by the Manager

Required Skills & Experience (Must Have)

Minimum of 5 years of digital marketing and/or communications experience in a B2C environment in Kenya
Experience must include managing social media channels
Must be creative with excellent written and verbal skills - fluency in English and Kiswahili is required

Other

Experience with managing creative and media vendors
Familiarity with engaging ‘Bottom of Pyramid’ customers
Can thrive in a fast-paced company and able to liaise with stakeholders across multiple social strata, businesses and departments to get things done
Ability to translate brand and marketing strategy into simple and relatable initiatives for internal (staff) and external (customers) audiences
Strong project management and demonstrable experience leading complex projects from start to finish
Coursework or certification in digital marketing a strong plus

Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or related field