Responsibilities

Research advertising trends
Research competitors’ pricing and products
Decide on the appropriate placement of ads
Determine what content will reach the customer
Publish digital marketing content online
Implement email marketing campaigns
Measure digital traffic
Monitor social media and Google Analytics
Optimize paid advertising campaigns using SEO and other tools
Report on the growth and analytics of campaigns to stakeholders
Scale campaigns to maximize ROI
Conduct market research to inform campaigns
Brainstorm and implement experiments and conversion tests

Requirements

Bachelor’s Degree in any related field
3 - 5 years work experience.
Previous experience working in customer experience
Comprehensive and current knowledge of industry trends
The drive and energy to manage multiple accounts while looking for new opportunities
Excellent verbal and written communication skills
Ability to understand member needs
Strong problem-solving and analytical skills
Attention to detail
High self-initiative
Ability to work in a fast-paced environment
  • Yaba