Responsibilities

E-commerce Management (Shopify):


Optimize product display pages (PDPs), manage seasonal merchandising, execute product launches and promotions, and monitor site performance daily.


Email & SMS Marketing (Klaviyo):


Build and manage automated flows (welcome, post-purchase, abandoned cart, winback) and coordinate regular campaign sends.


Analytics & Optimization:


Use Shopify, Klaviyo, and Google Analytics to track performance metrics and recommend improvements to conversion, AOV, bounce rate, and customer experience.


Content & Blog Management:


Publish editorial content and collaborate on seasonal storytelling aligned with brand campaigns.


Technical Liaison:


Communicate with the offshore development team to resolve bugs and implement updates.


Requirements


3+ years of experience managing DTC e-commerce (preferably in beauty, wellness, or lifestyle).
Proficiency in Shopify and Klaviyo (email and SMS).
Strong analytical skills using GA and other tools.
Excellent eye for UX, copywriting, and project management.
Self-driven and collaborative in a remote work environment.