The Software Sales Executive is responsible for generating new business opportunities, managing client relationships, and driving revenue growth through the sale of software solutions. The role involves identifying prospects, understanding client needs, presenting tailored software solutions, and closing sales while achieving set targets.

Key Responsibilities

Business Development & Lead Generation


Identify and qualify new sales opportunities through networking, cold calling, emails, and referrals.
Develop and maintain a strong sales pipeline to meet revenue goals.
Research market trends and competitor products to identify growth opportunities.


Sales & Client Engagement


Conduct product demonstrations, presentations, and workshops to showcase software solutions.
Understand customer requirements and propose suitable software solutions.
Negotiate contracts, pricing, and terms of agreements to close deals.
Build and maintain long-term client relationships for repeat business and referrals.


Account Management & Support


Serve as the primary point of contact for assigned accounts.
Collaborate with the technical/support team to ensure smooth onboarding and customer satisfaction.
Provide after-sales support, training, and guidance to clients when necessary.


Targets & Reporting


Achieve or exceed monthly and quarterly sales targets.
Prepare and submit regular sales reports, forecasts, and market feedback.
Track sales performance using CRM software.


Qualifications & Skills


Bachelor’s degree in Business, Marketing, Computer Science, or related field.
1–2 years of experience in software sales, IT solutions, or B2B sales.
Strong knowledge of software solutions, SaaS, and IT products.
Excellent communication, presentation, and negotiation skills.
Proven track record of meeting and exceeding sales targets.
Proficiency in CRM tools, MS Office, and digital sales platforms.
Ability to understand technical solutions and explain them to non-technical clients.


Key Competencies


Sales-driven and target-oriented
Strong networking and relationship-building ability
Analytical and problem-solving skills
Self-motivated with a high level of initiative
Resilience and ability to handle rejection