Own the strategic vision and execution oversight in growing dfcu’s assets and liabilities portfolio business, ensuring income targets are met for Retail A&L products, through leading and evolving the product pricing strategy
Stay abreast of industry trends, role players, opportunities and challenges to ensure that dfcu’s Retail business is well-positioned to provide competitive and industry-leading products and services
Drive continuous portfolio innovation, by proactively identifying opportunities for new product development and enhancements
Own and oversight the execution of the retail products campaigns/activity calendar, aligned with dfcu’s retail strategy, driving both lead and lagging indicators of the portfolio’s profitability
Continuously engage with customers, both in ad-hoc focus groups and the wider customer satisfaction surveys, identifying product enhancement opportunities, and executing action plans to address emerging gaps
Drive the ALCO (Asset and Liability Committee) discussions for Retail products, advising on the most appropriate interest rate strategy, covering balance sheet and income impacts
Monitor and proactively provide feedback to the leadership team on local competitor product activity and pricing, with insights on the implications for dfcu
Provide direction and input to the marketing teams in the development of product, segment and sector campaigns
Proactively contribute to the digitisation agenda and relevant transformation initiatives