Responsibilities


Formulate and implement strategic and tactical sales/marketing strategies, plans and goals
Achieve sales targets through effective account management for acquiring new business and the retention of existing accounts
Market research to develop plans to maintain and grow market share
Develop and launch campaigns to promote brand awareness and manage leads across appropriate channels
Liaise with Finance to develop annual sales & marketing budgets
Marketing and Brand Communication
Marketing collateral and updates
Develop and implement marketing plans for new and existing products through market research, competitive analysis, pricing, customer engagement, and business planning
Champion new product development and pricing initiatives in line with company strategy and processes. Formulate strategies for existing and new products.
Identify areas for growth and assist internal teams to create strategic product line roadmaps to assist with driving the adoption of products
Collaborate with teams around solutioning for clients
Ensure National Account Managers are trained on product offerings
Manage the performance and development of the sales and marketing team
Responsible for resource allocation


Qualifications & Experience


Degree in Marketing / Sales or equivalent
MBA advantageous
A minimum of 5 years’ experience in a similar industry (Telecommunication, ICT, Software) is mandatory including experience in Emerging Markets
Strong P&L management experience
Proven track record of success with customers along with strong pricing skills