Key Roles & Responsibilities


Build and Maintain Customer Relationships
Foster strong, long-term relationships with customers by understanding their needs and providing tailored solutions.
Identify New Business Opportunities
Proactively seek out new clients, markets, and sales channels to expand the customer base.
Negotiate and Close Deals
Lead negotiations, address objections, and finalize sales deals to achieve and exceed targets.
Develop and Execute Sales Strategies
Design and implement effective sales plans to meet market demands and business goals.
Sales Forecasting and Reporting
Provide accurate sales forecasts and maintain regular reporting on pipeline, prospects, and performance.
Product Knowledge and Demonstration
Gain deep knowledge of tractor and agricultural equipment features and deliver compelling product demonstrations.
Provide Technical Support
Assist customers in selecting appropriate products based on application needs and offer post-sale support.
Collaborate with Internal Stakeholders
Work closely with sales, service, and operations teams to ensure smooth sales execution and customer satisfaction.
Conduct Market Research
Stay updated on industry trends, customer behavior, and competitor offerings to refine sales tactics.
Continuously Improve Sales Performance
Identify areas of improvement and implement strategies to boost sales effectiveness and personal performance.
Manage Sales Territory
Plan and execute a territory sales strategy that prioritizes key clients and growth opportunities.
Develop and Maintain Sales Documentation
Keep accurate and up-to-date records including customer profiles, visit reports, sales activities, and forecasts.
Meet Sales Targets
Consistently achieve or exceed monthly and quarterly sales targets, contributing to the overall success of the business.


Qualifications and Experience


Proven experience as a Sales Executive or Sales Engineer, preferably in the tractor or agricultural machinery sector.
Strong understanding of sales techniques, customer engagement, and B2B negotiation.
Solid technical knowledge of agricultural equipment or willingness to learn quickly.
Degree or Diploma in Sales & Marketing, Engineering, Agribusiness, or related field.
Self-motivated, results-driven, and able to work independently.
Excellent communication, presentation, and interpersonal skills.
Proficiency in MS Office and CRM tools is an added advantage.
Must possess a valid driver’s license and be willing to travel extensively within the assigned territory