Job Purpose:

Create, present, and produce high-quality written content from brainstorming to publication. Develop engaging campaigns to increase traffic and build brand presence.

Management Accountability:

Direct Reports: None
Indirect Reports: Freelance content creators as required

Key Stakeholders:

Internal: Marketing Team, Central Marketing Team; Brand, PR, Content Team
External: Freelance content creators, musicians, artists, audio technicians, and media

Key Responsibilities:

Content Creation (40%)
Conceptualize, plan, and produce engaging content
Collaborate with designers to enhance user experience
Conduct keyword research and generate topics
Write, proofread, and publish content
Implement strategies to increase organic traffic

Copywriting (40%)

Produce promotional content for various offers and events
Ensure content is innovative, fresh, and accurate
Align content with business and promotional events

Stakeholder Engagement (20%)

Coordinate and communicate with stakeholders
Collaborate with designers and maintain project timelines

Qualifications:

Bachelor’s Degree in marketing, communication, English, or journalism
Copywriting certification

Experience:

3-5 years as a copywriter across various platforms