We are seeking a highly motivated and creative Junior Marketing Associate to join our growing team. This role is ideal for an enthusiastic individual with a passion for digital marketing, social media, and content creation, eager to make a significant impact in the agricultural sector.

The successful candidate will be instrumental in enhancing our online presence, engaging with our target audience (farmers, agro-dealers, partners) and driving brand awareness through compelling digital campaigns and valuable content.

Job Description

Digital Marketing Support 


Assist in the execution of digital marketing campaigns across various platforms e.g. Google Ads, Email Marketing, Display Advertising.
Monitor and report on the performance of digital marketing initiatives, providing insights for optimization.
Conduct keyword research and assist with SEO efforts to improve organic search rankings.
Support the maintenance and updating of the company website, ensuring content is fresh and accurate.


Social Media Management 


Decvelop and implement social media strategies to increase brand visibility, engagement and community growth across platforms like Facebook, LinkedIn, Instagram Twitter and YouTube.
Create, curate and schedule engaging content (text, image, video) for daily posts.
Actively engage with followers, respond to comments and messages in a timely and professional manner 
Run social media advertising campaigns and analyze their performance.


 Content Creation.


Produce high-quality, relevant and engaging content for various digital channels including social media posts, blog articles, website copy and email newsletters.
Develop visual content (graphics, simple videos, infographics) using design tools e.g. Canva, Adobe Spark 
Research industry-related topics to ensure content accuracy and relevance to the agricultural sector in Kenya 
Collaborate with Sales and Technical Teams to gather information and create informative content about our products and services.


Reporting & Analysis.


Track and analyse key marketing metrics ( website traffic, social media engagement, conversion rates)
Prepare regular reports on marketing performance, identifying areas for improvement and opportunities for growth.


Job Requirements


Diploma in Marketing, Communication, Business Administration, Agriculture or related field.
1-2 years of proven experience in digital marketing, social media management, or content creation.
Demonstrate understanding of various social media platforms and their best practices 
Basic proficiency in graphic design tools e.g. Canva, Adobe Spark for creating engaging visuals 
Experience with email marketing platforms e.g. MailChimp, SendGrid 
Familiarity with website content management systems e.g. WordPress 
Basic video editing skills 
Knowledge of SEO principles 
Passion for agriculture and understanding of the Kenyan agricultural landscape is a significant advantage 
Strong creative thinking and storytelling abilities