Our client a leading manufacturer of tomato sauce products is seeking a driven and experienced Sales Manager to lead and grow our sales efforts in the general trade segment within Kenya. The ideal candidate will have a strong background in FMCG, with a successful track record in general trade channels (wholesalers and distributors.

Responsibilities


Develop and execute sales strategies to grow the tomato sauce product portfolio across general trade channels.
Identify and onboard new distributors, wholesalers, and retailers.
Strengthen relationships with existing trade partners and ensure high availability and visibility of products.
Lead, coach, and monitor the field sales team to meet targets and grow market share.
Analyze market trends, competitor activities, and customer feedback to inform strategy.
Oversee pricing, discounts, and promotional strategies in line with the company’s commercial objectives.
Collaborate with marketing and production teams to align demand and supply.
Provide regular sales performance reports and actionable insights to management.
Explore and support entry into regional export markets and manage relationships with cross-border distributors (as applicable).


Qualifications


Bachelor’s degree in Sales, Marketing, Business Administration, or related field.
Minimum 5 years of sales experience in FMCG, specifically food products.
Proven experience and results in general trade sales.
Familiarity with Kenya’s trade dynamics and regional export requirements is an advantage.
Strong leadership, negotiation, and communication skills.
Ability to manage field teams and work in a fast-paced, performance-driven environment.
Proficiency in MS Office and sales reporting tools.