Accelerate mass acquisition & drive retention for the WiB customer.
Lead the development & implementation of competitive Marketing Plans and Sales Strategies to grow dfcu’s penetration of the WiB sector and drive up revenues.
Develop and implement strategies to sustainably mobilize and retain deposits.
Design strategies to ensure that customers are experiencing the promised value propositions and that mechanisms are in place for collecting & utilizing both positive & corrective feedback.
Drive up digital platform utilization amongst WiB customers.
Continuously monitor the quality of the WiB Client loans portfolio by reviewing credit reports and focusing the team on the collection of watch accounts.
Take responsibility for the implementation of risk-management controls and statutory compliance across the WiB Portfolio.
Actively contribute towards the development and implementation of an innovation and digital-transformation strategy that measurably enhances the WiB Sector’s competitive position; ensure improvement projects cost-effectively achieve their desired impacts.
Train and equip the Sector’s staff (including branch representatives) to deliver consistently satisfactory experiences to customers.