REQUIREMENTS


5+ years in a senior marketing role, preferably in travel/lifestyle
Demonstrated leadership in managing marketing teams
Deep expertise in social media trends, strategy, and engagement
Proficiency in performance marketing, SEO, analytics, and campaign management
Strong creative vision, storytelling and brand-building skills
Passionate, innovative, and travel-enthusiastic mindset


KEY RESPONSIBILITIES


Design and execute a data-led multi-channel marketing strategy
Grow and manage brand identity across digital touchpoints
Oversee social media strategy, influence, and audience engagement
Manage performance marketing: Paid Ads (Google, Meta), SEO, email, affiliates
Lead CRM and marketing automation platforms
Define and monitor KPIs to adapt and improve campaigns
Inspire and mentor the marketing team with clear strategies and support
Collaborate with product, design, and sales for aligned messaging