Role Summary


The Marketing Associate will play a pivotal role in supporting the execution of marketing strategies, campaigns, and initiatives aimed at enhancing brand visibility, generating leads, and driving customer engagement.
This role requires a proactive individual who is skilled in content creation, market research, digital marketing, and data analysis.


Job Responsibilities 


Develop engaging marketing content including social media posts, newsletters, blogs, website content, and promotional materials.
Assist in designing marketing collateral and visuals in collaboration with the design team.
Manage social media platforms by creating, scheduling, and publishing content to drive audience engagement.
Monitor and analyze social media metrics to optimize campaigns and improve performance.
Assist in executing email marketing campaigns and building email lists.
Conduct market research to identify industry trends, target audience preferences, and competitor strategies.
Analyze marketing data to provide insights and recommendations for campaign improvements.
Assist in planning, coordinating, and executing marketing campaigns across multiple channels.
Track campaign performance and prepare reports to evaluate effectiveness and identify areas for improvement.
Ensure consistent brand messagingacross all marketing materials and platforms.
Assist in enhancing brand presence through various marketing initiatives.
Work closely with the marketing team, sales department, and external agencies to ensure alignment of marketing objectives.


Person Specification


Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
1-3 years of experience in marketing, advertising, or related roles.
Understanding of digital marketing, content creation, social media platforms, and analytics tools.
Excellent communication and writing skills.
Proficiency in social media management tools and basic graphic design tools (e.g., Canva).
Analytical skills and attention to detail.
Ability to multitask, prioritize tasks, and work in a fast-paced environment.
Familiarity with SEO, Google Analytics, and email marketing tools is a plus.