Principal Responsibility

The Sales Executive is accountable for delivering volume and revenue targets within a defined geographical area by effectively managing distributors, bakeries, and retail channels. The role emphasizes deep market penetration, customer satisfaction, credit management, and cross-functional collaboration with the Technical Services and Supply Chain teams.

Duties


Drive area sales performance to meet or exceed monthly, quarterly, and annual targets in line with national sales goals.
Develop and maintain strong relationships with flour distributors, bakers, wholesalers, and sub-distributors.
Execute customer acquisition and route-to-market strategies, ensuring numeric and weighted distribution growth.
Work closely with Technical Service Officers (TSOs) to deliver cost-saving initiatives and technical support to bakers.
Monitor baking costs, flour consumption, and feedback from bakers to inform sales strategy.
Track in-market stock levels, customer order cycles, and ensure timely order processing and delivery.
Enforce compliance with credit policies; manage receivables and escalate overdue accounts appropriately.
Provide weekly reports on sales trends, competitor activities, field intelligence, and performance gaps.


Key Performance Indicators (KPIs):


Sales Volume and vs. monthly targets
Customer coverage and retention rate
Distributor performance and stock rotation
Weekly stock tracking
Sales team productivity and Daily Customer Visit
Credit compliance and collection performance
Market visibility and execution of activations


Qualifications & Experience:


Bachelor’s degree in marketing, Business Admin, or related discipline
3-5 years in FMCG/FLOUR sales
Not more than 35 years of age
Proven ability to manage distributors and bakeries
Proficient in Excel and sales reporting tools
Strong interpersonal, negotiation, and communication skills
Understanding of the flour supply chain and bakery operations
Willingness to travel extensively within the assigned area