Oversee the creation, curation, and scheduling of engaging content across all social media platforms.
Plan, execute, and optimize multi-channel digital campaigns including SEO, email marketing, social media advertising, and display advertising.
Maintaining internal and external digital corporate communications platforms, working to make sure they are secure, accurate, and have the best possible user experience
Provide oversight and editorial rigour for social, blog and other digital content to make sure it is engaging, effective and builds brand reputation
Monitor digital marketing trends and apply insights to enhance campaign performance and return on investment.
Implement innovative and scalable growth strategies tailored to online audiences.
Manage geo-targeted and internet marketing initiatives to improve reach and relevance.
Track and report on performance metrics for all digital campaigns and platforms.
Collaborate with the Customer Experience (CEXP) team to monitor the Voice of the Customer and assess the impact of product offerings through digital channels.
Innovate content formats and distribution tactics to increase engagement, reach, and value across platforms.
Produce regular social media performance reports through data collection, analysis, and insights sharing.
Supervise, assign, and evaluate activities of contracted social media influencers.
Manage relationships with influencers, digital agencies, and other external vendors to ensure brand alignment and performance.
Perform other duties and special assignments as delegated by the Marketing Manager.