Role Overview 

We are seeking a highly strategic and creative Branding & Marketing Lead to drive the brand positioning and marketing efforts of our education-focused institutions. This role goes beyond traditional marketing—it's about building and sustaining a compelling brand presence that resonates locally and internationally, particularly within the competitive landscape of international education.

The Branding & Marketing Lead will be responsible for crafting and executing an institution-wide branding, communications, and marketing strategy aimed at enhancing visibility, increasing student enrollment, and strengthening stakeholder engagement across multiple cities and regions. This role will be deeply involved in defining the institutions’ presence on the global stage and setting the tone for how our schools are perceived across Nigeria and internationally. Initially starting as a solo-lead position, the successful candidate will work closely with heads of the various institutions and the Group CEO, laying the groundwork for building a high-performing marketing team as the strategy scales. 

Key Responsibilities Brand Strategy & Development 


Develop and implement a unified brand strategy for the university, secondary school, and study abroad consultancy program
Ensure consistency in brand identity, tone, and narrative across all campuses and media channels
Refresh and elevate the visual and storytelling elements of the brand to reflect modernity and global relevance 
Monitor and manage public perception across various markets and audience segments Marketing Campaigns & Leadership
Lead institution-wide campaigns including student recruitment, key events, and product/program launches
Design regional campaigns that align with local contexts and expansion plans.
Set clear performance targets and use analytics to iterate on campaign success Digital Media & Modern Marketing Tools
Oversee the development of engaging content across websites, social media, newsletters, and video platforms
Lead initiatives in SEO, paid media, influencer marketing, and performance-based advertising 
Implement digital-first storytelling formats and AI-driven marketing tools to increase audience reach and engagement Institutional & Stakeholder Collaboration
Work closely planning and strategy executives 
Serve as brand and communication advisor to leadership
Lead media relations, public statements, and crisis communication as needed Team Building & Budget Management 
Build and manage an in-house marketing and content team including roles like social media manager, content strategist, designer, and video editor 
Manage external partnerships with agencies and creative professionals 
Oversee the marketing budget with a focus on ROI and long-term scalability


Required Skills,  Qualifications and Experience


Minimum of 7 years of progressive experience in branding, marketing, or communications 
At least 3 years in a senior or leadership role
Experience in education, international marketing, or digital transformation is a strong advantage Core Skills 
Institutional brand development and messaging 
Campaign planning and execution (online/offline)
Social media and digital marketing strategy
Storytelling and multimedia content development
Market research and insight generation 
Vendor management and stakeholder engagement 
Budget and team management Soft Skills
Visionary thinking and creativity 
 Exceptional written and verbal communication
Highly organized with a bias for action
Collaborative and emotionally intelligent
Able to work independently and across virtual teams Tools & Platforms

Google Analytics
Meta Business Suite
LinkedIn Ads 
Canva / Adobe Creative Suite 
Mailchimp 
HubSpot or similar CRM systems




 Salary Range N 650,000 – 800,000