IMPORTANCE REQUIREMENTS

Candidate must have BA/BSc/HND in Markerting
Candidate must reside in Lagos mainland or within the following locations Festac, Egbeda, iyana-ipaja, Ojo

RESPONSIBILITIES

To refine & strengthen the brand identity for a Startup company and expand the market’s reach to capture a wider audience of consumers.
To focus on elevating the brand and increasing customer engagement
Developing and executing a comprehensive digital marketing strategy to increase the brand’s online presence, including;

Establishing and maintaining active profiles on popular social media
Creating engaging social media contents
Increasing visibility and followership


Social media marketing on major platforms, including;

Content creation
Posting and Scheduling
Building and Community management
Analytics Monitoring
Trend and industry research
Hashtag research
Collaborations and Partnerships
Virtual customer support, Follow-ups, and Crisis management


Overhauling of a user-friendly and responsive website(s), including;

Website & content optimization
Creating blog contents on websites for products & service description
Encouraging customer reviews
Implementing effective “Search Engine Optimization” (SEO) techniques to improve search engine rankings
Boosting google ranking


Developing a localized marketing campaign to target the business’s immediate area, including;

Partnerships with nearby businesses
Participating in local events and charity functions
Leveraging word-of-mouth strategies to generate buzz and attract more customers


Developing a compelling brand story
Developing eye-catching visuals, videos, and written contents that captivate the audience, drive customers engagements and tell unique stories about the brand.
Emails’, ‘photos’ & ‘videos’ backup and management.
Ensuring the brand’s message and values are constantly communicated across all platforms: online, offline and on-air.
“Off page” link building on Directories, Bookmarks, Articles, Blogs, comments, forums etc.
Social bookmarking and Directory submission, Articles writing, Forum profiling and Blog commenting on niche sites.
Tracking performance of all strategies, Key metrics and providing regular reports to showcase the progress and impact of the strategies.
Maintaining accurate records of customer interactions, including inquires, issues, solutions provided, and customer feedback.
Ensuring exceptional results are achieved within set time-frames.
Research on business sales locations and planning of vehicle & signage designs, pop-up events, promotional collaterals and branded merchandise.

SKILLLS REQUIRED

Deep understanding of Brand Identity and Management.
Plausibly understanding of strategies for Brand Presence and Visibility.
Brand online setup and domination skills.
Professional Brand management experience.
Professional social media management experience.
Deep understand of social media analytics and feedback implementation.
Search Engine optimization and Google Analytics skills
Internet savviness.
Proven ability to adapt and adjust, to meet the evolving needs of brands.
Excellent customer service and customer management experience.
Excellent booking and record keeping skills.
Understanding of emotional marketing.
Understanding of color profiles.