Job Functions/Responsibilities
Overview:

Brand Management: Media Relations: Internal Communication:
Responsible for brand building while optimizing efficiency and effectiveness of all elements of the marketing mix.
Responsible for Communications management and CSR to ensure value is added to the company’s brand.
Manages Public Relations initiatives and the use of external media with the goal of enriching PR and perception.
Provides expertise to the company in relation to brand development and maintain an awareness of any relevant developments in the field
Provides support in the development of advertising/communication concepts in support of brand building initiatives that can be successfully executed in the marketplace
Develops and manages brand specific promotions based on needs and lifestyle to achieve specific market objectives (i.e. acquire new customers and stimulate usage among existing customers)
Coordinates all relevant stakeholders to ensure campaign is implemented for all propositions
Develops initiatives to increase customers’ satisfaction
Contributes to the understanding of the financial strength of key projects involving changes in customer numbers, cost of product/service delivery, marketing spends, revenue per customer (where applicable), return on investment etc.
Manages all inbound media inquiries and working with the relevant spokespeople, often Management, recommend appropriate response(s)
Sustains positive relationships with media contacts through a comprehensive programme of news briefings, visits, releases, special events and other relationship building activities
Manages media contact database, information release distribution system to ensure proper perception of the corporate image
Corporate Reputation
Develops exceptional grasp of the business, its style and priorities, and work in close cooperation with all relevant departments, particularly marketing
Assists in delivering marketing and PR plans in support of the corporate marketing strategy and takes responsibility for the implementation of plans with minimal supervision
Brings news ideas to the team
Oversees the development of content for press releases, articles and news bulletins, with minimal editing from senior colleagues
Helps raise the company's media profile and positioning as well as monitoring reputation and press mentions
Delivers regular comprehensive, clear and accurate information through existing channels to ensure staff are well informed
Helps management communicate more effectively with their staff by providing/ creating communication templates
Works with the HR to ensure employee awareness of all relevant external communications activity

Requirements/Qualifications

BSc / BA in Business, Marketing or any related field relations.
A minimum of 5 years experience in a similar role.
Proven experience creating targeted content is advantageous.
Strong knowledge of communication practices and techniques.
Outstanding written and verbal communication skills.
Must be able to multitask and work well under pressure.
Excellent organizational and leadership abilities.

Salary:  Attractive and other benefits.