Job Ref. No. JAML045

Role Purpose

The Branch Manager will be responsible for overseeing retail distribution operations in Mombasa County. The role involves building and maintaining strong client relationships, driving branch sales performance, and ensuring efficient service delivery. The role holder will report to the Business Development Manager – Retail Distribution and will be responsible for executing strategies to expand market reach and enhance customer experience.

Main Responsibilities

Strategic Function

Business Development & Market Expansion


Collaborate with the Business Development Manager – Retail Distribution to identify and pursue new business opportunities.
Participate in networking events, seminars, and forums to enhance market presence.
Develop and execute client acquisition strategies to expand market share.
Achieve monthly sales targets and contribute to revenue growth.


Market Research & Competitive Analysis


Stay updated on market trends to provide informed client recommendations.
Conduct competitor analysis to enhance product offerings and client engagement strategies.


Investment Strategy Execution


Work closely with the investment team to ensure appropriate asset allocation strategies for clients.
Support the structuring of innovative investment products to meet the diverse needs of clients.


Technology & Digital Engagement


Leverage digital tools and platforms to enhance client engagement and service delivery.
Promote digital wealth management solutions to clients to enhance accessibility and efficiency.


Operational Function

Branch Operations Management


Oversee the daily operations of the branch to ensure efficient service delivery.
Ensure the branch meets its financial and operational targets, including client acquisition and retention.
Implement strategies to optimize workflow and enhance customer experience.


Client Relationship Management


Develop and maintain strong, long-term relationships with retail clients.
Conduct regular client portfolio reviews to align with financial goals and market conditions.
Serve as the primary point of contact for branch clients, ensuring timely and accurate responses.


Regulatory Compliance & Risk Management


Ensure compliance with relevant industry regulations, ethical standards, and company policies.
Maintain accurate and up-to-date client records, investment proposals, and communications.
Identify and manage potential risks within client portfolios, providing proactive solutions.


Corporate Governance


Compliance: Stay updated on industry regulations, compliance requirements, and best practices.
Adherence to the laws and regulations of Kenya, the policies and regulations within the Asset Management industry and all internal company policies and procedures.
Ensuring compliance with applicable statutory and regulatory requirements and establishing mitigation measures against emerging business risks.
Implement effective risk management strategies, including appropriate internal controls, to mitigate operational, financial, and regulatory risks.


Culture


Foster a corporate culture that promotes ethical practices and professionalism.
Collaborate with internal teams to develop initiatives that enhance a positive and inclusive work environment.
Encourage continuous learning and development within the organization.


Key Competencies


Strong knowledge of retail distribution, wealth management principles, and investment strategies.
Excellent analytical and problem-solving skills to assess financial risks and opportunities.
Exceptional communication and interpersonal skills for effective client relationship management.
Ability to work collaboratively within cross-functional teams.
Detail-oriented with strong organizational and time management abilities.
Proactive approach to staying updated on regulatory and market developments.


Qualifications


Bachelor’s degree in Investments, Business, Finance or any other related course


Relevant Experience


Minimum 3-5 years’ experience in wealth management or financial advisory.
In-depth knowledge of the asset management industry.