About the job

Role Purpose:


Lead commercial excellence initiatives to drive growth by developing sales and marketing capabilities, implementing high-performance management best practices, and focusing on Go-to-Market (GTM) strategies, Field Force Effectiveness (FFE), and CRM, Data, & Analytics.


Accountabilities:


Develop deep commercial expertise across AME through a Best Practice Sharing Platform, enhancing collaboration and knowledge exchange by leveraging resources from AMEA (MaSE team).
Collaborate with BA Heads, country managers, to identify areas for improvement, new capability needs, and develop roadmaps focusing on processes, people and technology, while tracking progress.
Part of GTM, leads Field Force strategy and design in the BA’s following MaSE methodology and supports Commercial teams in the implementation phase
Provide support and guidance to country teams in defining and implementing CRM strategies aimed at ensuring systematic grower data capture.
Collaborate with the Global team to bolster AME Data & Analytics initiatives, leveraging insights for strategic decision-making and continuous improvement in Digital marketing projects.
Identify core issues and improvement areas within the business areas, synthesizing findings, and developing recommendations in collaboration with CU leadership.
Build capabilities within the sales organization through leading workshops, trainings, and coaching sessions, acting as a change agent to drive business improvement.
Provide subject matter expertise and guidance to country projects, including initiatives such as distributor trainings, to enhance customer intimacy.
Ensure that all initiatives and strategies are aligned with overall business objectives and integrated across different functions and countries.
Work with the BA’s to develop and implement change management strategies to support the adoption of new processes, technologies, and practices across teams and regions.


Qualifications

Knowledge, Experience & Capabilities

Critical experience and knowledge


Relevant commercial university degree or equivalent
MBA or post grad degree advantageous
Proven leadership skills
Understanding of competitive environment
Proven ability to understand customer and country’s needs, structure and business drivers.
Product management and line management experience
Agribusiness experience: knowledge of cropping practices and crop protection products
Good English Communication (written and spoken)


Critical technical and professional capabilities


In-depth Marketing and digital marketing knowledge
Digital savviness
Excellent communication skills
Excellent project management, ability to prioritize, and organization skills with detail-oriented mind-set.
Demonstrate a constant self-driven and innovative attitude.
Solving complex problems with new solutions
Translating Global, Regional policies and direction for own area of influence
Advanced skills in excel and MS Office PowerPoint


Critical leadership capabilities


Engage and inspire
Judgment
Planning
Strategic thinking
Analytical thinking